What Does CRM Actually Cost?

What Does CRM Actually Cost?Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world, and not all vendors are completely forthcoming about their prices.

For someone who is trying to calculate CRM cost, this can be especially problematic. On top of that, the initial CRM cost can vary widely, depending on your region, optional features, additional equipment, and bulk discounts.

The only way to determine an exact price for many vendors is to speak with them directly, often at great length. For someone doing preliminary CRM research, who just wants to get a basic idea of CRM cost, that investment of time can be irritating.

To help get you started, we’ve collected a general pricing guide for many of the top CRM vendors. While not complete, this guide should provide some idea of what an initial CRM investment might be. The prices listed below are generally for the most full-featured packages offered, because buying CRM that is missing features out of the box usually defeats the purpose.

CRM Vendor Pricing


One of the more forthcoming providers, Salesforce provides a straightforward, per-user pricing scheme for all of their editions.

  • Lightning Unlimited: $300/month/user
  • Lightning Enterprise: $150/month/user
  • Lightning Professional: $75/month/user
  • Salesforce IQ CRM Starter (up to 5 users): $55/month/user

Salesforce has a minimum subscription term of one year.

Microsoft Dynamics CRM

For Microsoft Dynamics CRM Online, the following are the main subscription tiers. Complete pricing can be found here.

  • Enterprise: $200/month/user
  • Professional: $65/month/user
  • Basic: $30/month/user
  • Essential: $15/month/user

When coupled with Office 365, discounts are available. There are also promotions for customers with Microsoft Enterprise Agreements.


SugarCRM has three different paid options, all of which are clearly priced. SugarCRM promotes PurePrice™, which means “no hidden fees or forced upgrades”.

  • Sugar Ultimate: $150/month/user
  • Sugar Enterprise: $65/month/user
  • Sugar Professional: $40/month/user

SugarCRM has a 10 user minimum on all subscriptions.


Zoho is one of a handful of vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:

  • Enterprise: $35/month/user
  • Professional: $20/month/user
  • Standard: $12/month/user

Zoho allows for “pay as you go” monthly subscriptions.


Apptivo also offers a free version (limited to three users). Their paid versions are:

  • Premium: $10/month/user
  • Standard: $25/month/user

When paid annually, these two versions are $8.33 and $20.83 per user per month respectively.


SAP is also somewhat ambiguous about their pricing for CRM. This may be because they don’t offer a stand-alone CRM system. When calculating CRM cost for SAP, remember that you’ll also have to pay for their ERP, along with any modules you need for additional functionality. SAP prices are arranged according to the level of access granted to each user. The three top tiers are:

  • Enterprise SCM: $199/month/user
  • Enterprise Standard: $149/month/user
  • Team User CRM Sales: $89/month/user

It’s also worth noting that SAP requires a minimum of 15 user subscriptions.


Oracle doesn’t provide pricing information on their website. They do, however, provide a downloadable price sheet. Unfortunately, every price is listed as “Per Quotation.” Searching online, various sources put their starting price point at:

  • Oracle CRM On Demand: $75/month/user


Infusionsoft offers four different CRM packages with clear, per-user rates. Two of their packages are priced at the same rate, with one being geared toward businesses with a focus on online sales and the other toward businesses with more traditional sales outlets. Infusionsoft prominently displays their prices on their website, and even includes a cost calculator that allows you to add features and see your actual upfront CRM cost.

  • Complete: $76/month/user
  • Deluxe E-Commerce: $75/month/user
  • Deluxe Sales: $75/month/user

NetSuite CRM+

Netsuite CRM+ is a SaaS solution. Netsuite doesn’t offer an on-premise solution, and they only offer one CRM package. There are no prices listed on the Netsuite website; however, various sources list their package and pricing as follows:

  • CRM+: $129/month/user


ProsperWorks is a Google Apps for Work compatible CRM system. While ProsperWorks allows for monthly payments, there’s a 20% discount for annual prepayment.

  • Basic: $19/month/user
  • Professional: $49/month/user
  • Business: $119/month/user


Nimble also offers a free plan, though it is intended for personal users. For business and enterprise users, they offer a simple per-user pricing structure:

  • Business Plan: $15/month/user

Getting What You Pay For

It’s important to note that these prices are accurate as of this article’s publication date, and vendors may update products and pricing at any time. While the monthly per-user cost is an important consideration, there are many other factors that are part of the CRM selection process.

Many vendors don’t include initial startup costs, maintenance fees, and other hidden expenses into the per-user charge. The best way to know exactly how much your overall CRM cost will be is by contacting the vendors and requesting a quote.

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