What Does CRM Actually Cost?

What Does CRM Actually Cost?Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world, and not all vendors are completely forthcoming about their prices.

For someone who is trying to calculate CRM cost, this can be especially problematic. On top of that, the initial CRM cost can vary widely, depending on your region, optional features, additional equipment, and bulk discounts.

The only way to determine an exact price for many vendors is to speak with them directly, often at great length. For someone doing preliminary CRM research, who just wants to get a basic idea of CRM cost, that investment of time can be irritating.

To help get you started, we’ve collected a general pricing guide for many of the top CRM vendors. While not complete, this guide should provide some idea of what an initial CRM investment might be. The prices listed below are generally for the most full-featured packages offered, because buying CRM that is missing features out of the box usually defeats the purpose.

CRM Vendor Pricing

Salesforce

One of the more forthcoming providers, Salesforce provides a straightforward, per-user pricing scheme for all of their editions.

  • Lightning Unlimited: $300/user/month
  • Lightning Enterprise: $150/user/month
  • Lightning Professional: $75/user/month
  • Salesforce IQ CRM Starter (up to 5 users): $55/user/month

Salesforce has a minimum subscription term of one year.

Microsoft Dynamics 365

Microsoft Dynamics CRM Online is no more. For Microsoft Dynamics 365, the following is the individual apps pricing for Enterprise edition. The 41 page Microsoft Dynamics 365, Enterprise edition Licensing Guide can be downloaded here. The Business edition Licensing Guide can be downloaded here.

  • Dynamics 365 for Sales: $95/user/month
  • Dynamics 365 for Customer Service: $95/user/month
  • Dynamics 365 for Field Service: $95/user/month
  • Dynamics 365 for Project Service Automation: $95/user/month

For a Sales user to have view access to Customer Service entities such as Cases, there’s an additional $10 per user per month fee. For a Sales user to have read/write access to Customer Services entities, there’s an additional $20 per user per month fee. Otherwise stated, for full cross-functional read/write access for a given user type, the effective price is $115 per user per month.

Sugar

SugarCRM has three different paid options, all of which are clearly priced. SugarCRM promotes PurePrice™, which means “no hidden fees or forced upgrades”.

  • Sugar Ultimate: $150/user/month
  • Sugar Enterprise: $65/user/month
  • Sugar Professional: $40/user/month

SugarCRM has a 10 user minimum on all subscriptions.

 

 

Zoho

Zoho is one of a handful of vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:

  • Ultimate: $100/user/month
  • Enterprise: $35/user/month
  • Professional: $20/user/month
  • Standard: $12/user/month

Zoho allows for “pay as you go” monthly subscriptions.

Apptivo

Apptivo also offers a free version (limited to three users). Their paid versions are:

  • Premium: $10/user/month
  • Standard: $25/user/month

When paid annually, these two versions are $8.33 and $20.83 per user per month respectively.

SAP

SAP is also somewhat ambiguous about their pricing for CRM. This may be because they don’t offer a stand-alone CRM system. When calculating CRM cost for SAP, remember that you’ll also have to pay for their ERP, along with any modules you need for additional functionality. SAP prices are arranged according to the level of access granted to each user. The three top tiers are:

  • Enterprise SCM: $199/user/month
  • Enterprise Standard: $149/user/month
  • Team User CRM Sales: $89/user/month

It’s also worth noting that SAP requires a minimum of 15 user subscriptions.

Oracle

Oracle doesn’t provide pricing information on their website. They do, however, provide a downloadable price sheet. Unfortunately, every price is listed as “Per Quotation.” Searching online, various sources put their starting price point at:

  • Oracle CRM On Demand: $75/user/month

Infusionsoft

Infusionsoft offers four different CRM packages with clear, per-user rates. Two of their packages are priced at the same rate, with one being geared toward businesses with a focus on online sales and the other toward businesses with more traditional sales outlets. Infusionsoft prominently displays their prices on their website, and even includes a cost calculator that allows you to add features and see your actual upfront CRM cost.

  • Complete: $76/user/month
  • Deluxe E-Commerce: $75/user/month
  • Deluxe Sales: $75/user/month

NetSuite CRM+

Netsuite CRM+ is a SaaS solution. Netsuite doesn’t offer an on-premise solution, and they only offer one CRM package. There are no prices listed on the Netsuite website; however, various sources list their package and pricing as follows:

  • CRM+: $129/user/month

ProsperWorks

ProsperWorks is a G Suite compatible CRM system. While ProsperWorks allows for monthly payments, there’s a 20% discount for annual prepayment.

  • Basic: $19/user/month
  • Professional: $49/user/month
  • Business: $119/user/month

Nimble

Nimble also offers a free plan, though it is intended for personal users. For business and enterprise users, they offer a simple per-user pricing structure:

  • Business Plan: $15/user/month

Getting What You Pay For

It’s important to note that these prices are accurate as of this article’s publication date, and vendors may update products and pricing at any time. While the monthly per-user cost is an important consideration, there are many other factors that are part of the CRM selection process.

Many vendors don’t include initial startup costs, maintenance fees, and other hidden expenses into the per-user charge. The best way to know exactly how much your overall CRM cost will be is by contacting the vendors and requesting a quote.

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