Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world, and not all vendors are completely forthcoming about their prices.
For someone who is trying to calculate CRM cost, this can be especially problematic. On top of that, the initial CRM cost can vary widely, depending on your region, optional features, additional equipment, and bulk discounts.
The only way to determine an exact price for many vendors is to speak with them directly, often at great length. For someone doing preliminary CRM research, who just wants to get a basic idea of CRM cost, that investment of time can be irritating.
To help get you started, we’ve collected a general pricing guide for many of the top CRM vendors. While not complete, this guide should provide some idea of what an initial CRM investment might be. The prices listed below are generally for the most full-featured packages offered, because buying CRM that is missing features out of the box usually defeats the purpose.
CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.
CRM Vendor Pricing
One of the more forthcoming providers, Salesforce provides a straightforward, per-user pricing scheme for all of their editions.
- Lightning Unlimited: $300/user/month
- Lightning Enterprise: $150/user/month
- Lightning Professional: $75/user/month
- Salesforce IQ CRM Starter (up to 5 users): $55/user/month
Salesforce has a minimum subscription term of one year.
Microsoft Dynamics 365
Microsoft Dynamics CRM Online is no more. For Microsoft Dynamics 365, the following is the individual apps pricing for Enterprise edition. The 41 page Microsoft Dynamics 365, Enterprise edition Licensing Guide can be downloaded here. The Business edition Licensing Guide can be downloaded here.
- Dynamics 365 for Sales: $95/user/month
- Dynamics 365 for Customer Service: $95/user/month
- Dynamics 365 for Field Service: $95/user/month
- Dynamics 365 for Project Service Automation: $95/user/month
For a Sales user to have view access to Customer Service entities such as Cases, there’s an additional $10 per user per month fee. For a Sales user to have read/write access to Customer Services entities, there’s an additional $20 per user per month fee. Otherwise stated, for full cross-functional read/write access for a given user type, the effective price is $115 per user per month.
SugarCRM has three different paid options, all of which are clearly priced. SugarCRM promotes PurePrice™, which means “no hidden fees or forced upgrades”.
- Sugar Ultimate: $150/user/month
- Sugar Enterprise: $65/user/month
- Sugar Professional: $40/user/month
SugarCRM has a 10 user minimum on all subscriptions.
- Ultimate: $100/user/month
- Enterprise: $35/user/month
- Professional: $20/user/month
- Standard: $12/user/month
Zoho allows for “pay as you go” monthly subscriptions.
Zoho also offers bundles such as Zoho CRM Plus. This bundle includes 10 apps and costs $50 per user per month.
Apptivo also offers a free version (limited to three users). Their paid versions are:
- Premium: $10/user/month
- Ultimate: $25/user/month
When paid annually, these two versions are $8.33 and $20.83 per user per month respectively.
SAP is also somewhat ambiguous about their pricing for CRM. This may be because they don’t offer a stand-alone CRM system. When calculating CRM cost for SAP, remember that you’ll also have to pay for their ERP, along with any modules you need for additional functionality. SAP prices are arranged according to the level of access granted to each user. The three top tiers are:
- Enterprise SCM: $199/user/month
- Enterprise Standard: $149/user/month
- Team User CRM Sales: $89/user/month
It’s also worth noting that SAP requires a minimum of 15 user subscriptions.
Oracle doesn’t provide pricing information on their website. They do, however, provide a downloadable price sheet. Unfortunately, every price is listed as “Per Quotation.” Searching online, various sources put their starting price point at:
- Oracle CRM On Demand: $75/user/month
Infusionsoft offers four different CRM packages with clear, per-user rates. Two of their packages are priced at the same rate, with one being geared toward businesses with a focus on online sales and the other toward businesses with more traditional sales outlets. Infusionsoft prominently displays their prices on their website, and even includes a cost calculator that allows you to add features and see your actual upfront CRM cost.
- Complete: $76/user/month
- Deluxe E-Commerce: $75/user/month
- Deluxe Sales: $75/user/month
GreenRope only has one edition of its small business CRM application. The one edition is inclusive of Sales Suite, Marketing Suite and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails
- Starter: $149/month
- Prime: $199/month
- Pro: $249/month
- Premium: $299/month
- Powerhouse: $349/month
- Supreme: $449/month
- Ultimate: $699/month
- Custom: (for over 50,000 contacts)
Netsuite CRM+ is a SaaS solution. Netsuite doesn’t offer an on-premise solution, and they only offer one CRM package. There are no prices listed on the Netsuite website; however, various sources list their package and pricing as follows:
- CRM+: $129/user/month
ProsperWorks is a G Suite compatible CRM system. While ProsperWorks allows for monthly payments, there’s a 20% discount for annual prepayment.
- Basic: $19/user/month
- Professional: $49/user/month
- Business: $119/user/month
Nimble has a simple pricing structure:
Nimble costs $25 when paid monthly.
Getting What You Pay For
It’s important to note that these prices are accurate as of this article’s publication date, and vendors may update products and pricing at any time. While the monthly per-user cost is an important consideration, there are many other factors that are part of the CRM selection process.
Many vendors don’t include initial startup costs, maintenance fees, and other hidden expenses into the per-user charge. The best way to know exactly how much your overall CRM cost will be is by contacting the vendors and requesting a quote.