When it comes to customer relationships, just because many of us work for companies that have state of the art CRM systems and related technologies, we shouldn’t rely on technology to do all the relationship work for us.
Allow me to contrast two mailed customer communications I recently received. (more…)
Let’s face it – most B2B digital marketing is stiff and boring.
Maybe it’s a fear of crossing a perceived fine line between being entertaining and being unprofessional.
It could be because marketers think that something has to be laugh-out-loud funny in order for it to be humorous. After all, how can we compete with professional comedy?
Whatever the reasons, the tendency is for marketers to err on the side of being starchy. (more…)
I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book, The Tao of Twitter.
Included among a lot of great marketing information was an interesting story that Mark told near the end of the podcast.
As do many small business owners, Mark leases a car rather than purchasing one. (more…)
Rarely does a week go by that we don’t hear from someone whose company is using a legacy system for CRM.
In many cases, there have been hundreds of thousands of dollars invested in the system over the years. There can be multiple integrations with other legacy systems.
A common problem with a legacy system is that sales user adoption is low. We often hear, “our salespeople enter their opportunities into CRM — but that’s about it.” (more…)
Selecting a small business CRM is about understanding the drivers of successful customer and prospect relationships. A sales team that relies on face-to-face meetings will have different CRM requirements than employees of an e-commerce startup. (more…)