CRM adoption by salespeople is generally better than it was in the era when client/server systems dominated.
The advent of cloud-based CRM systems made it easier for salespeople to access customer and prospect information from anywhere and from any device. Mobile device access has continued to improve over time.
However, the world continues to ring with complaints about CRM under-adoption. While salespeople are not the only culprits, they are the most oft-mentioned offenders. (more…)
CRM Switch is not a media company or a product review site. We are a CRM and marketing technology planning and strategy company. However, because of ongoing CRM content development efforts, we had over 200,000 visitors to our blog in 2016.
Several years ago, I took marketing thought leader David Meerman Scott’s “think like a publisher” advice to heart and started writing about CRM topics on this blog. (more…)
Sales and marketing synergy is an often covered media topic and is often discussed within organizations.
Over the years, sales and marketing departments at many companies have been at odds with one another. In some organizations, the relationship between marketing and sales is downright contentious, with each complaining about the other behind the others’ back.
It’s a well-documented problem. In fact, many people have written about the need to break down “the wall” between sales and marketing. (more…)
With the prolific adoption of CRM systems over the last several years, there has been an ever-increasing need to find qualified people to take on CRM administration duties.
For larger organizations, “CRM Administrator” is often a full time job. For smaller companies, CRM administration can be one of many areas of responsibility for the person assigned to the role.
In either case, CRM administration can be a new set of responsibilities for many people. Here are eight best practices to consider for anyone who is new to the role. (more…)