Without A Killer Call To Action, Your Digital Marketing Is Doomed

Digital Marketing Needs a Call to ActionWhile running a successful digital marketing campaign is often a complex and challenging task, the basic premise of how it all works is actually quite simple. Businesses produce and publish content that is useful and valuable to their target audience, and in each piece of content there is an inducement to take further action. That inducement is called a ‘call to action’, or CTA.

If you’re not using a CTA on your business’s website, blog posts, newsletters, white papers, and other digital marketing materials, you’re likely missing out on a significant amount of new business.

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Three Fundamental Types of CRM Systems

The 3 Fundamental Types Of CRM SystemsWhen it comes to the CRM selection process, it can be easy to get caught up in all the sales hype, features fascination, and cost comparisons. Knowing that your business needs a CRM system is a huge first step. But before you send out a single RFP, or meet with your first prospective vendor, it’s important to also know what type of CRM system is right for your organization.

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When Buying a CRM System is The Wrong Choice

Boss Saying "No" to CRMOne of the unspoken assumptions our prospects have when they come to us to discuss help with CRM evaluation and selection is: whichever product is selected, it will be better than what’s currently in place. But recently, one of our consultants was asked an interesting question that we felt warranted further examination.

The question was, “Is one of the possible outcomes of your evaluation to not invest in a CRM system and leave things the way they are?”

It was a great question. Can a company be better off by continuing to rely on legacy systems, spreadsheets, and Post-it notes?

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CRM And Marketing Automation: What’s The Difference?

CRM And Marketing Automation: What's The Difference?If you’re confused about the difference between customer relationship management software (CRM), and marketing automation software, you’re not alone. While sales and marketing are two of the most fundamental aspects of any enterprise, the number of tools available to facilitate them has skyrocketed over the last several years.

Even though CRM and marketing automation are designed to make working with your company’s leads and customers easier, there are several key differences between the two systems that are important to understand in order to use each effectively.

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How To Crush Google’s New Performance Measurement Score With Your WordPress Site

WordPress Website Performance for GoogleGoogle recently released a beta page performance measuring tool which is built on top of Lighthouse. The tool scores website pages on four factors:

  1. Performance
  2. Accessibility
  3. Best Practices
  4. SEO

This post will focus on Performance, as this area often represents a page’s lowest relative score. We’ll also focus on WordPress.

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The 5 Step CRM Implementation Strategy

The 5 Step CRM Implementation StrategyMaintaining relationships with customers can be challenging. With or without a CRM system, some businesses will always be better at it than others. Maintaining good relationships is not something that happens automatically. It’s not something that can be fully automated.

What a CRM system will do, however, is make maintaining your relationships easier and more organized. To get to that part though, your business will need a rock-solid CRM implementation strategy. Success with CRM starts long before any users log in. Your entire organization (ideally) will need to be involved to ensure the system’s success.

The following five steps are here to illustrate, in broad strokes, each phase of the process that we walk our own clients through when doing a new CRM implementation.

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What is CRM artificial intelligence and what can it do for my business?

Updated: September 20, 2018

CRM Artificial IntelligenceIt was only a matter of time before artificial intelligence was embedded in CRM. Next year we’ll probably see self-aware water coolers. Skynet can’t be much further behind, right?

Okay, maybe that’s a bit far-fetched. But CRM with artificial intelligence is very much a real thing now, and the implications it has for your business are substantial. But before you start panicking about your CRM system displacing real people in sales and marketing, let’s take a moment to examine what AI is, what it can and can’t do, and how to work with it rather than around it.

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