Over the years, we have heard a wide variety of terms that characterize a set of documented CRM requirements. Terms include: request for proposal, high-level requirements, blueprint, functional specification, specification plan, agile requirements and more. (more…)
You’ve probably heard these buzzwords a hundred times: outbound marketing, inbound marketing, and content marketing. What do they really mean, though? And how do they affect your brand, in particular?
Well, when we talk about these concepts, it’s important to look at them through a marketing lens. So, let’s start with the definitions of each. (more…)
As our Digital Marketing practice has developed, we’ve had numerous clients ask us if we can help them with their Content Marketing. It’s common for everyone to be excited about creating a Campaign Playbook, but the reality of content creation sets in soon after. After all, it’s the ongoing work of putting words on the page that makes the engine go. Few mid-sized companies have the time or resources to both act as a subject matter expert and write compelling copy for blogs and social channels. To that end, we’ve added a new service line to CRM Switch’s resources that can do exactly that. (more…)
For each business requirement that a CRM system can be configured or customized to address, there’s often a decision as to whether the requirement should be delivered tactically or as part of a broader CRM strategy.
In our opinion, a CRM strategy should be developed before a CRM subscription even begins. Once the subscription has begun, there should be an ongoing commitment to a strategic approach to decisions as to what functionality to deliver to users. (more…)