We compiled a list of ‘Best CRM’ review & rating sites for teams considering an investment in CRM (Customer Relationship Management) software in 2026. This guide walks through where CRM software reviews come from, how each site ranks vendors, and how to use them well.
In today’s ratings-and-reviews-driven marketplace, many buyers start by looking for a CRM review site or online CRM reviews before they ever talk to a vendor.
If you’re looking for a quick overview of CRM vendors, we created a simple directory of over 60 CRM companies.
While review sites still receive millions of annual visitors, their Google search traffic has declined substantially over the past few years as software buyers have turned to Reddit and AI chatbots for answers.
The proliferation of business technology vendors has given rise to a cottage industry of business software review websites. According to one of the sites covered below, enterprise technology will exceed $2 trillion in annual revenue.
Some software review sites have hundreds of categories, ranging from bakery software to heat map software to live chat software.
Specific categories of business software lend themselves to relatively quick buying decisions. SEO software is an example. The options are generally inexpensive, and subscriptions are month-to-month. Switching from one vendor to another is easy.
Conversely, CRM is typically a significant long-term investment for mid-sized and enterprise companies. It involves a longer decision-making process than, say, survey software, and that’s where good CRM software reviews earn their keep.
‘Best CRM’ Review Sites & Software Selection
Each CRM review site groups vendors differently in its Top 10 or 20 listings. For this reason, it’s a good idea to cross-reference review sites rather than relying on any single CRM rating.
For organizations with more complex business process automation needs, factoring in the organization’s essential CRM requirements is integral to establishing a CRM software shortlist and making a final vendor decision.
Since CRM is a larger, long-term investment than many other software categories, we recommend that midsize and enterprise organizations follow a structured buying process to make the best financial decision.
Of course, a comprehensive CRM review site cannot be sustainable without a revenue model. For most review sites, that model involves passing a visitor’s contact information to one or more CRM vendors. These sites are an effective marketing channel for many vendors, which is worth keeping in mind as you read their reviews of CRM software.
Capterra
Gartner acquired Capterra in September 2015.
Capterra lists more than 800 products in its CRM software category.
To distill that extensive list down to a manageable number, Capterra produces an annual CRM Shortlist that ranks products on two dimensions: user ratings and popularity, drawn from verified user reviews, public data sources, and data from technology vendors.
Zoho continues to be a leader in total users, partly due to the company’s freemium model. Most other top vendors do not offer a free service level, with HubSpot being the notable exception.
Capterra is transparent about its revenue model. CRM vendors pay Capterra for web traffic and sales opportunities. According to Capterra, it lists all vendors—not just those that pay it—so visitors can make the most informed purchase decision possible.
Software Advice
Like Capterra, Software Advice is a Gartner acquisition. The acquisition was announced in March 2014.
For CRM, Software Advice offers a Find the Best CRM Software page. The quadrant view it presents is “Powered By Gartner Methodology”—Gartner being well known for its Magic Quadrant.
Visitors to the site can request a quote or a demo. Software Advice also allows visitors to submit reviews.
FindMyCRM
FindMyCRM helps buyers find the best CRM software for their business.
FindMyCRM provides services across the customer lifecycle as a CRM consultancy and implementation agency.
From education to selection to CRM deployment, they deliver results that benefit buyers and the bottom line. The site’s library of online resources includes blog articles, white papers, e-books, presentations, and CRM directories, each offering detailed, professional overviews of 100 CRM systems. Consumers can educate themselves using the site’s library.
The CRM finder tool is also available as a free resource. FindMyCRM’s expert team has distilled over 20 years of experience into a quick questionnaire. After answering a few questions, users receive a shortlist of CRM vendors that match their business goals.
Fit Small Business
Fit Small Business was founded in 2013 as a digital resource for small businesses.
In addition to having an expert team of writers with real-world business experience, Fit Small Business conducts extensive research to help small business owners make informed decisions. The buyer’s guides, “how-to” explainers, and product reviews fill in the gaps on what business owners need to know.
Fit Small Business’s product reviews section focuses on developing high-quality CRM software reviews. These help small business owners make informed purchasing decisions that are essential to their businesses’ success.
Fit Small Business’s CRM reviews include recommended software providers, detailed pricing information, key software features to consider, and impactful questions to ask before finalizing a CRM product purchase.
SoftwareWorld
CRM is an active category on SoftwareWorld’s platform, with products ranked based on real user reviews, recency, and a transparent scoring methodology.
For buyers cross-referencing multiple sources before making a CRM decision, SoftwareWorld provides a credible, unbiased data point.
Getting listed is free for vendors, which keeps the playing field fair.
SelectHub
SelectHub opened for business in March 2013.
The company says, “We’re working hard to dramatically improve technology evaluations and onboarding for both buyers and vendors. With SelectHub, your work is easier — no matter which side of the deal you’re on.”
SelectHub lists over 200 CRM vendors in its Customer Relationship Management category. A price quote can be requested for each listed vendor, or a demo can be scheduled.
SelectHub shows a partial Leaderboard on the same page. Requesting the full Leaderboard will trigger a call from SelectHub.
SelectHub’s model involves referring visitors who submit a form to several best-fit CRM vendors based on the results of a high-level requirements gathering call. The call is free for the visitor. As with many CRM selection websites, SelectHub earns revenue through referrals.
G2
G2 (formerly G2 Crowd) was founded to remove the subjectivity from software selection. End-users rate CRM systems, and the volume of reviews has grown considerably—G2 now reports more than 3 million reviews across its catalog.
As a result, G2’s CRM category page receives significant organic search traffic.
When both Satisfaction and Market Presence are factored in, G2 consistently ranks Salesforce (now branded Agentforce Sales) and HubSpot as leaders on the G2 Grid® for CRM.
For listed CRM vendors, depending on the company’s business relationship with a vendor, the G2 Grid displays various calls to action, including Contact Now, Learn More, or Try for Free.
PCMag
Not surprisingly, PCMag takes the most journalistic approach to covering CRM software options.
In addition to a comparative table of the reviewers’ top vendors, PCMag includes an extensive narrative on evaluating CRM options and what to look for as a CRM buyer.
Notably, PCMag’s list of best CRM software vendors does not always mirror what other review sites surface—a useful reminder to cross-reference more than one CRM ratings source.
PCMag’s revenue model involves providing a tracked link to a vendor site when the “See It” call-to-action button is clicked.
TEC (Technology Evaluation Centers)
TEC has operated for more than 25 years, helping businesses select the right software to support their operations and growth. In that capacity, CRM is a significant focus.
In addition to an extensive directory of solutions, TEC also houses extensive feature data to define requirements and analyze them against each CRM solution’s capabilities, complete with side-by-side comparison charts and an advanced decision-support tool.
This is supported by CRM-focused white papers, reports, and other research assets to keep readers informed.
TEC also has a consulting division that provides a personal touch throughout the software selection process. Their selection services team has guided hundreds of past projects and is the most reliable way to ensure the right CRM software is selected.
TechnologyAdvice
TechnologyAdvice’s CRM category covers over 150 CRM vendors.
The page presents several questions for visitors seeking CRM software. Based on the answers to those questions, vendor recommendations are sent.
SoftwareSuggest
SoftwareSuggest has an extensive CRM category. Each listed vendor item includes call-to-action buttons such as ‘Visit Website,’ ‘Get Quote,’ or ‘Free Demo.’
FinancesOnline
Like PCMag, FinancesOnline takes a journalistic approach to CRM reviews. The site offers an extensive narrative review of its most popular CRM systems.
CRM.org
A relative newer entrant among CRM review sites, CRM.org maintains a Top 15 Comparison page.
The site features several CRM sponsors. It provides a “top ten” CRM software comparison chart and notes what each top ten is best at.
Business News Daily
This site rates more than a dozen CRM vendors and continues to be one of the most visible names in Google search results.
Ahrefs.com estimates that this CRM page receives several thousand visitors from organic search each month. The site ranks well in Google searches for keywords such as “Best CRM” and “Top CRM.”
GoodFirms
GoodFirms lists almost 400 software vendors on its CRM page.
The default sort is by sponsored vendors, but a dropdown list lets visitors sort by ‘Most Reviews’ and ‘Highest Rated.’
TrustRadius
TrustRadius leans on in-depth, long-form reviews from verified business users, which tend to read more like case studies than star ratings.
For buyers who want context behind a CRM rating rather than just a score, TrustRadius is a useful cross-reference alongside G2 and Capterra.
If your company is in manufacturing, distribution, software, technology, or B2B services, and you have complex business requirements, these ‘Best CRM’ sites may be a good starting point.
However, you may need a more guided, process-oriented approach to making your CRM decision.
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