Video is a highly influential marketing and educational medium for business. YouTube, the world’s leading video site and the second largest search engine after parent Google’s search engine, can be used to inform prospects and customers, provide training and engage audiences in a variety of ways. (more…)
CRM Switch conducted a survey of 752 employees from different U.S.-based companies in order to determine the relative market share of each of the popular CRM systems. The overall results of the survey had a margin of error of ±3.6%.
Survey responses were collected the week of April 22, 2013. We also asked respondents to identify which of three categories of full time employee count that their company fell into.
The job categories of those surveyed included sales, marketing and project management. (more…)
If your company is planning to move from a legacy CRM system or contact manager to a browser-based CRM solution, you will be forever rid of having to install and maintain CRM-related software on users’ desktops and laptops, right?
Well, not exactly. At many companies where Outlook is the standard email client, a CRM Outlook integration plugin is installed on every user’s computer as part of the CRM rollout. (more…)
It’s always great to hear a CRM success story. We get to hear a lot of them, and are fortunate to often be a part of some of those stories. Of course, CRM isn’t a silver bullet for every business, and sometimes even the eventual path to success has some bumps in the road and a wrong turn or false start along the way. (more…)
With the prevalence of content marketing strategies and pay-per-click (PPC) advertising strategies to drive website visitors, and with marketing and sales teams working in greater harmony than ever, the traditional CRM sales funnel can be viewed a combined marketing and sales funnel. (more…)