CRM and Wearable Technology

CRM And Wearable TechnologyIf anyone still had any doubts about the potential of the wearable market, the introduction of the Apple Watch should serve to remove them. By some estimates, the wearable market is currently growing at ten times the rate of the mobile market. And this should come as no surprise–people have been longing for advanced wearable tech for a long time. (more…)

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Desk.com vs Zendesk: Competing for Customer Service

Desk.com vs Zendesk: Competing for Customer ServiceIt’s a fact of doing business — if you have customers, you’re going to need customer service. When problems arise or questions need to be answered, your customers will look to you for the solutions. Your ability to quickly manage and resolve customer service issues will determine what the long- and short-term cost of the issue will be. (more…)

Posted in: CRM Support

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5 Marketing Features You Want in Your CRM System

5 Marketing Features You Want In Your CRM System

Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the key focuses of this increased integration is on marketing departments. Nearly every generation of CRM development now introduces expanded options for using CRM to improve and inform marketing efforts.

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Posted in: CRM Features

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What’s New In The Salesforce Winter ’15 Release

What's New In The Salesforce Winter '15 Release

This is the time of year when most people’s thoughts start turning to winter holidays, frosty evenings, turkey dinners, and pumpkin pie. For those of us in the CRM business, the change of seasons turns our thoughts to the final major platform update from Salesforce. This third and final update of the year always brings exciting new features, and sets the tone for the next year.

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3 Keys for Social Media Success

3 Keys For Social Media SuccessA social media engagement platform is one of the most important marketing and customer service tools a business can have. It provides direct access to customers and prospects, a wealth of data on both, and increases business visibility.

Leveraging all of those benefits is important to the long term success of just about every modern enterprise. (more…)

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Chatter vs. Yammer: Social Network Showdown

Chatter vs. Yammer: Social Network ShowdownThere was a time when social networks were viewed as idle diversions. They provided a place to chat with friends, reconnect with old classmates, and post pictures. Now, businesses have realized that there is a wealth of productivity to be leveraged using the social networking model. (more…)

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Salesforce1 and Microsoft Dynamics CRM Mobile App Comparison

Salesforce1 and Dynamics CRM Mobile App ComparisonWe’ve talked a lot about mobile CRM and its rapid rise in both popularity with users and the resulting focus vendors have been putting in to their mobile options over the last year or so.

With the release of Dynamics CRM 2013 last fall, Microsoft also finally released their own dedicated mobile app to go along with it. (more…)

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Infor Buys Saleslogix CRM

Infor Buys Saleslogix CRMOn Thursday, August 14th 2014, Swiftpage announced that the entirety of its Saleslogix CRM assets would be sold to Infor, a US-based enterprise software vendor. Saleslogix CRM will be renamed “Infor CRM”, and will continue to be developed under its new ownership. Infor has announced that they will retain 100 Swiftpage employees dedicated to Saleslogix development. (more…)

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