CRM Across An Enterprise

CRM Across An EnterpriseWe spend a lot of time talking about CRM in relation to salespeople. As the front lines of customer interaction, it makes sense to focus on how CRM benefits the members of your sales team. However, the benefits of CRM extend far beyond the walls of the sales department. Looking at CRM as an enterprise-wide solution can help people understand its larger role.
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Posted in: CRM Integration

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Preparing for Your Next CRM System

Preparing For Your Next CRM SystemThere are a lot of reasons why your business may be considering switching to a new CRM system. No matter how good a particular CRM vendor is, their product will never be a perfect fit for every business. Making sure that your company has the best tools for servicing your clients may require a change in your CRM vendor.
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Posted in: CRM Strategy

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Using CRM And Understanding Why CRM Is Useful

Using CRM And Understanding Why CRM Is UsefulOk, so you’ve managed a successful CRM implementation, things are running smoothly, and you’re collecting a lot of new data. Thanks to a comprehensive CRM user training program, your employees understand that using CRM is to their advantage, it isn’t optional, and that any data not entered into the system “doesn’t really exist”.

So, all you have to do is sit back, and wait for the system to do its thing, right? (more…)

Posted in: CRM Training

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Friendzoned: Misunderstanding the CRM Sales Relationship

Friendzoned: Misunderstanding the CRM Sales RelationshipIt’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor.

After a long period of courtship, followed by a quick marriage (the sale), they’re often surprised to find that the CRM vendor is no longer a major part of the relationship. (more…)

Posted in: Buying CRM

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Enterprise CRM Apps for iPad Users

Enterprise CRM Apps for iPad UsersAs one of the most popular tablet computers on the market, the iPad is now nearly as common in a business setting as office chairs and coffee mugs.

Salespeople love the mobility an iPad offers, while managers and support personnel love having as many people as possible on the same device. Homogeneity makes everything from security to CRM easier to manage. (more…)

Posted in: Mobile CRM

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Salesforce and Royal Philips Harness the Cloud for Improved Healthcare

Salesforce and Royal Philips Harness the Cloud for Improved HealthcareOn Thursday, June 26th, Salesforce and Royal Philips NV announced a partnership with the goal of reducing healthcare costs while improving patient outcomes.

To do this, they’ll use internet enabled devices created by Philips to send data to the Salesforce cloud using an app created by Salesforce. The “big data” created by this venture will then be used to improve patient care. (more…)

Posted in: CRM Industry

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CRM User Adoption: Directive, Not Discretionary

CRM User Adoption: Directive, Not DiscretionarySo here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good leadership can increase user adoption, but a recent discussion we had with a prospect having difficulty getting his sales team to adopt the company CRM solution highlights another side of the issue. (more…)

Posted in: CRM Strategy

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