The difference between these two CRM architectures is tightly tied to an ongoing debate over the definition of cloud computing. Some people are passionate about single-tenant CRM, while others think that anything but multi-tenant CRM is 1990’s computing. (more…)
QuickBooks Desktop continues to be a dominant accounting software for small to mid-sized business. It’s also an application that accountants know well, which is one of the barriers to SMBs switching off of QuickBooks.
Your company is planning to implement a new CRM system. If anything beyond basic CRM configuration is needed, odds are you’ll end up hiring a third party implementation company for Phase I tasks such as customization, data migration and systems integration. (more…)
In the early days of cloud CRM, beyond the innovators and early adopters, there was more than than a reluctance to consider the cloud — there was an outright distrust of the cloud.
If we put all our valuable CRM data in the cloud, what happens if the service goes down? What if we get hacked and our data is stolen? What will happen if the cloud CRM vendor goes out of business? (more…)
Should marketers consider adding audio to their marketing mix? For many types of organizations, the answer is “yes”.
While there are a number of caveats associated with this customer and prospect communication channel and while it’s early in the game on several levels, there are a number of reasons to at minimum test the use of audio content for marketing purposes. (more…)
There have been many important advances in business technology this century, almost all of them enabled by ubiquitous broadband internet access, improved software development tools and the scalability and reliability of data centers.
Here are some of the technological advancements that have had a significant impact on how businesses operate and how business users interact with prospects and customers. (more…)
As the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)