A recent IDG study predicts that enterprises will spend about $8M on big data in 2014, while 70% of enterprise organizations have already or are planning to deploy big data related initiatives.
The big promise of big data is a move toward data-driven decision making. By integrating big data into a CRM solution, companies can predict customer behavior, improve customer service, and calculate ROI more accurately. (more…)
Picture this: you’re driving home from the office and an alert pops up on the dashboard of your car, letting you know that your tire pressure is low, prompting you to stop by the gas station for air.
Before you make it home, your refrigerator sends you a message, reminding you to go to the grocery store for milk (more…)
In a CRM system, there are certain types of records that invariably go through some sort of status change. “Lifecycle records”, as we’ve coined them, are records that should eventually have some sort of disposition or resolution.
What happens if a disposition or resolution never occurs for lifecycle records? The records become immortal. They clog CRM views and reports with meaningless information. (more…)
2014 is looking like a very big year for mobile CRM. A recent survey by eMarketer is projecting that over 4.5 billion people will be using a mobile phone by the end of the year, with approximately 1.75 billion of those being smartphone users.
In our own recent survey of sales professionals in the United States, over 80% of respondents confirmed they’re using a smartphone of some type. For the CRM industry, it’s clear that the next major battlefront will be mobile CRM adoption (more…)
Over the last several weeks and months, we here at CRM Switch have written a lot about various aspects of the CRM industry: vendors, product histories, migration to and from various systems, integration with a variety of other types of software, and more.
But one thing that we haven’t discussed in awhile, and a topic that should be revisited on a fairly regular basis, is the fundamental purpose and function of CRM software for a business and it’s users. (more…)