HubSpot CRM vs. Standalone CRM

HubSpot CRM vs. Standalone CRMAs the company that has been mainly responsible for popularizing the inbound marketing category, HubSpot has eaten its own caviar in terms of generating a large blog and social media following from inbound marketing efforts.

Recently, HubSpot has been leveraging that following to draw attention to the newly released HubSpot CRM — so a lot of people are hearing about the application.

If you are a HubSpot customer or considering adopting HubSpot, should your sales team adopt HubSpot CRM, or should you consider a standalone CRM system? (more…)

Posted in: Buying CRM

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Should Audio Be a Part of Your Content Marketing Strategy?

Audio Marketing ContentIn terms of content marketing channels, lagging far behind blogging, video marketing and social media marketing is audio marketing.

Should marketers consider adding audio to their marketing mix? For many types of organizations, the answer is “yes”.

While there are a number of caveats associated with this customer and prospect communication channel and while it’s early in the game on several levels, there are a number of reasons to at minimum test the use of audio content for marketing purposes. (more…)

Posted in: Marketing Automation

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What Does CRM to CMS Integration Really Mean?

CMS CRM Integration MeaningAlmost eclipsing requests among CRM buyers for CRM to ERP integration is interest in CRM to CMS (Content Management System) integration.

As with the former, the latter can mean a lot of different things. It’s important for CRM buyers to define what the business needs are behind a desired technological connection between CRM and CMS — and develop definition beyond listing “Website Integration” as a bullet point on a CRM feature requirements list. (more…)

Posted in: CRM Integration

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15 Important Advances in Business Technology

Advances in Business TechThere have been many important advances in business technology this century, almost all of them enabled by ubiquitous broadband internet access, improved software development tools and the scalability and reliability of data centers.

Here are some of the technological advancements that have had a significant impact on how businesses operate and how business users interact with prospects and customers. (more…)

Posted in: Business Technology

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CRM Campaigns vs. Marketing Automation Campaigns

CRM Campaigns vs. MA CampaignsAs the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)

Posted in: Marketing Automation

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9 Common B2B Blogging Mistakes

B2B Blogging MistakesFor many companies, creating engaging content can be a key driver for increasing the number of website visitors and, in turn, converting more visitors into CRM sales leads.

While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.

However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.

Here are nine B2B blogging mistakes and suggested alternatives. (more…)

Posted in: Marketing Automation

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Marketing Automation vs. Email Marketing

Email Marketing vs. Marketing AutomationIt’s difficult to find a B2B organization these days that doesn’t currently use one or more email marketing systems. On the other hand, a fairly small percentage of B2B organizations have a marketing automation (MA) system in place, even though MA is a rapidly growing segment. (more…)

Posted in: Marketing Automation

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