CRM vendors exist in a constant development cycle. Each vendor is vying to come up with the latest, greatest options and features, while also matching the developments of other vendors. While this is great for CRM users, it can also become a bit overwhelming.
When we first covered CRM apps for Android users back in 2011, the Android OS was starting a meteoric rise toward the top of the mobile OS market. Given the explosive growth in popularity of the Android OS, it wasn’t surprising that some CRM vendors seemed caught off guard.
Ok, so you’ve managed a successful CRM implementation, things are running smoothly, and you’re collecting a lot of new data. Thanks to a comprehensive CRM user training program, your employees understand that using CRM is to their advantage, it isn’t optional, and that any data not entered into the system “doesn’t really exist”.
So, all you have to do is sit back, and wait for the system to do its thing, right? (more…)
It should come as no surprise that large enterprise CRM vendors such as Microsoft and Salesforce like big clients. They’re perfectly happy selling their products to SMBs, but there’s no denying that they like to land bigger fish when they can.
When it comes to big fish, it’s hard to get any bigger than the government. (more…)
Salespeople love the mobility an iPad offers, while managers and support personnel love having as many people as possible on the same device. Homogeneity makes everything from security to CRM easier to manage. (more…)
To do this, they’ll use internet enabled devices created by Philips to send data to the Salesforce cloud using an app created by Salesforce. The “big data” created by this venture will then be used to improve patient care. (more…)
So here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good leadership can increase user adoption, but a recent discussion we had with a prospect having difficulty getting his sales team to adopt the company CRM solution highlights another side of the issue. (more…)
Enterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create, manage, and evaluate content delivery, a comprehensive marketing automation solution is becoming as crucial a business tool as CRM. (more…)