On a recent podcast episode in which Sam Biardo and I served up our 2015 CRM and marketing automation prognostications, Sam predicted that in 2015, mobile CRM apps will be broken up into multiple apps. (more…)
While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.
However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.
Here are nine B2B blogging mistakes and suggested alternatives. (more…)
As the growth of online search made content marketing an increasingly popular strategy, “content” became a common word within marketing departments across most industries. (more…)
Whether it’s during the initial CRM implementation or during a later phase, for each business issue or requirement that a CRM system is well-suited to addressing, there’s often a decision as to whether the requirement should be addressed a tactical or a strategic manner. (more…)
Marketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate with customers and potential customers. With this shared purpose in mind, it may surprise some people to find that these systems have historically been entirely separate. (more…)
With industry giants like Salesforce, Microsoft, Oracle, and others in the game, how would a new company even get off the ground? (more…)