Video is a highly influential marketing and educational medium for business. YouTube, the world’s leading video site and the second largest search engine after parent Google’s search engine, can be used to inform prospects and customers, provide training and engage audiences in a variety of ways. (more…)
Posted in: CRM Industry
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G2 Crowd is a Chicago-based startup that is looking to disrupt the traditional analyst approach to rating software and software vendors.
G2 Crowd’s G2 Grid for CRM can be viewed as a crowdsourced alternative to the Gartner Magic Quadrant for Sales Force Automation. Reviewers authenticate into G2 Crowd’s site using their LinkedIn credentials so that their identity and company affiliation can be validated. (more…)
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As those who have been through the CRM selection process know, once a particular solution has been decided on, there’s still a lot of work left to be done before a new system goes live and is ready to use. While careful planning, evaluation, and detailed specifications will go a long way in making the process easier, there are a host of new decisions to be made when it comes time to begin the CRM implementation process. (more…)
Posted in: Implementing CRM
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CRM Switch conducted a survey of 752 employees from different U.S.-based companies in order to determine the relative market share of each of the popular CRM systems. The overall results of the survey had a margin of error of ±3.6%.
Survey responses were collected the week of April 22, 2013. We also asked respondents to identify which of three categories of full time employee count that their company fell into.
The job categories of those surveyed included sales, marketing and project management. (more…)
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If your company is planning to move from a legacy CRM system or contact manager to a browser-based CRM solution, you will be forever rid of having to install and maintain CRM-related software on users’ desktops and laptops, right?
Well, not exactly. At many companies where Outlook is the standard email client, a CRM Outlook integration plugin is installed on every user’s computer as part of the CRM rollout. (more…)
Posted in: CRM Features
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Over the years, we have spoken to people at many organizations where the decision was made to replace the existing CRM system with a new one.
In many cases, the reason for the decision to replace the existing CRM system was because the technology became dated or newer technology failed to perform as advertised. (more…)
Posted in: CRM Value
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It’s always great to hear a CRM success story. We get to hear a lot of them, and are fortunate to often be a part of some of those stories. Of course, CRM isn’t a silver bullet for every business, and sometimes even the eventual path to success has some bumps in the road and a wrong turn or false start along the way. (more…)
Posted in: CRM Access
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Your organization’s CRM buying process has been moving in fits and starts. You’re personally frustrated because you want to get a new CRM system in the hands of your team and the buying process has stalled out once again. Is the problem some elusive notion such as “group inertia”, or is it something that’s clearly identifiable? (more…)
Posted in: Buying CRM
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With the prevalence of content marketing strategies and pay-per-click (PPC) advertising strategies to drive website visitors, and with marketing and sales teams working in greater harmony than ever, the traditional CRM sales funnel can be viewed a combined marketing and sales funnel. (more…)
Posted in: CRM Strategy
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It happens in many organizations. Salespeople, business development professionals, marketers, customer service representatives and people in other corporate roles spend their days in the quiet desperation of working with an outdated or improperly configured CRM system. (more…)
Posted in: CRM Strategy
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