As a business technology, CRM is fantastic advancement in the world of process management and communications. However, looking at it through the prism of consumer technology there is a noticeable gap that exists between the two.
Looking specifically at the world of search and dynamic data retrieval, there are definitely some things that CRM could stand to gain by borrowing some of the features and functionality in today’s ultra-connected, instant information-and-gratification focused consumer applications (more…)
Sometimes the best indicators of where things are headed at the intersection of business and technology are our own evolving habits and processes as employees. As 2013 winds to a close, I’ve noticed a trend: the shrinking number of outbound phone calls in my CRM activity log from month to month.
It wasn’t too long ago–maybe even just a few years–that it was unthinkable that a professional salesperson could be effective at their job without constantly being on the phone (more…)
Deploying CRM in a large business, or replacing a system that’s already embedded, can be a real challenge. It’s a worthwhile one, but sometimes the biggest hurdle is just getting the ball rolling.
When going through the traditional buying process, especially in large enterprise settings, CRM evaluation sometimes gets bogged down or halts altogether. (more…)
Halfway through Q4, and with the holiday season quickly approaching, a lot of B2B and non-retail related businesses often find things starting to slow down a bit.
During this winter doldrums period, rather than taking a few extra trips to the coffee maker, now is a great time to take advantage of the lull and do some CRM housekeeping. (more…)
When it comes to customer service and support, CRM systems are an effective tool to keep businesses organized and their customers happy. Nowadays, businesses can engage with their customers anywhere, anytime, and from any device — instead of just making them wait “on hold” over the phone. (more…)
“You can lead a horse to water, but you can’t make it drink”. As it goes with horses, so it often seems to go with CRM systems. A common challenge we hear from clients and prospects is finding ways to maximize CRM user adoption. (more…)
With the huge variety of business software available, it’s easy to understand a certain level of confusion. There are many categories of software solutions, with a lot of overlap between categories. Figuring out which category of solution a business needs, let alone what specific software, can be exceedingly difficult (more…)