For small to medium businesses, choosing a CRM is really about understanding the core drivers of your customer and prospect relationships. A business networker with a lot of face-to-face contacts will have different CRM requirements than employees of an e-commerce startup. (more…)
Should marketers consider adding audio to their marketing mix? For many types of organizations, the answer is “yes”.
While there are a number of caveats associated with this customer and prospect communication channel and while it’s early in the game on several levels, there are a number of reasons to at minimum test the use of audio content for marketing purposes. (more…)
There have been many important advances in business technology this century, almost all of them enabled by ubiquitous broadband internet access, improved software development tools and the scalability and reliability of data centers.
Here are some of the technological advancements that have had a significant impact on how businesses operate and how business users interact with prospects and customers. (more…)
As the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)
On a recent podcast episode in which Sam Biardo and I served up our 2015 CRM and marketing automation prognostications, Sam predicted that in 2015, mobile CRM apps will be broken up into multiple apps. (more…)
While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.
However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.
Here are nine B2B blogging mistakes and suggested alternatives. (more…)
As the growth of online search made content marketing an increasingly popular strategy, “content” became a common word within marketing departments across most industries. (more…)