9 Common B2B Blogging Mistakes

B2B Blogging MistakesFor many companies, creating engaging content can be a key driver for increasing the number of website visitors and, in turn, converting more visitors into CRM sales leads.

While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.

However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.

Here are nine B2B blogging mistakes and suggested alternatives. (more…)

Posted in: Marketing Automation

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Marketing Automation vs. Email Marketing

Email Marketing vs. Marketing AutomationIt’s difficult to find a B2B organization these days that doesn’t currently use one or more email marketing systems. On the other hand, a fairly small percentage of B2B organizations have a marketing automation (MA) system in place, even though MA is a rapidly growing segment. (more…)

Posted in: Marketing Automation

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Bringing CRM and Marketing Automation Together

Bringing CRM and Marketing Automation TogetherMarketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate with customers and potential customers. With this shared purpose in mind, it may surprise some people to find that these systems have historically been entirely separate. (more…)

Posted in: CRM Industry

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