What Does CRM to CMS Integration Really Mean?

CMS CRM Integration MeaningAlmost eclipsing requests among CRM buyers for CRM to ERP integration is interest in CRM to CMS (Content Management System) integration.

As with the former, the latter can mean a lot of different things. It’s important for CRM buyers to define what the business needs are behind a desired technological connection between CRM and CMS — and develop further definition beyond including “Website Integration” as a bullet point on a CRM feature requirements list. (more…)

Posted in: CRM Integration

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15 Important Advances in Business Technology

Advances in Business TechThere have been many important advances in business technology this century, almost all of them enabled by ubiquitous broadband internet access, improved software development tools and the scalability and reliability of data centers.

Here are some of the technological advancements that have had a significant impact on how businesses operate and how business users interact with prospects and customers. (more…)

Posted in: Business Technology

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CRM Campaigns vs. Marketing Automation Campaigns

CRM Campaigns vs. MA CampaignsAs the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)

Posted in: Marketing Automation

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9 Common B2B Blogging Mistakes

B2B Blogging MistakesFor many companies, creating engaging content can be a key driver for increasing the number of website visitors and, in turn, converting more visitors into CRM sales leads.

While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.

However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.

Here are nine B2B blogging mistakes and suggested alternatives. (more…)

Posted in: Marketing Automation

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Marketing Automation vs. Email Marketing

Email Marketing vs. Marketing AutomationIt’s difficult to find a B2B organization these days that doesn’t currently use one or more email marketing systems. On the other hand, a fairly small percentage of B2B organizations have a marketing automation (MA) system in place, even though MA is a rapidly growing segment. (more…)

Posted in: Marketing Automation

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