Posts Tagged The Hero’s Journey

The Hero’s Journey: A CRM Buyer’s Version

Hero's Journey: CRM Buyer's EditionMany iconic stories and movies, including Cinderella and Star Wars, closely follow Joseph Campbell’s monomyth, which was memorialized in Campbell’s book “The Hero With a Thousand Faces”.

The monomyth, or hero’s journey, was derived from observing the structure of many stories that were told over the course of human history. (more…)

Posted in: Buying CRM

Leave a Comment (0) →