Posts Tagged CRM
Salespeople and marketers are always looking for ways to not only better engage prospects and customers digitally but also to understand the effectiveness of that prospect and customer digital engagement.
There are two excellent applications for tracking and measuring prospect engagement with an organization’s digital assets. These are Wistia for videos and Attach for documents and slide presentations. (more…)
In the previous post, we wrote about interest in marketing automation vendors, based on Google brand searches over the course of 2015.
Not surprisingly, we discovered that the search term “hubspot” registers as having the most interest among marketing automation vendor brands.
We decided to run a similar comparison for CRM vendor brands. Google Trends is limited to five comparison terms, so we picked a range of CRM brands that have come up often in conversation, including two variants of Microsoft’s CRM application. We also chose a five year period, ending in December 2015, to show more of a long term trend. (more…)
CRM users are more likely than ever to dial numbers directly from their desktop screen or from their mobile device. However, the traditional all-in-one CRM Phone field that can include an extension number can cause misdials in certain scenarios. (more…)
According to Uberflip, eleven times more B2B companies are using marketing automation today compared to 2011.
But are all these companies getting the ROI that they could be getting? (more…)
QuickBooks Desktop continues to be a dominant accounting software for small to mid-sized business. It’s also an application that accountants know well, which is one of the barriers to SMBs switching off of QuickBooks.
As the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)
On a recent podcast episode in which Sam Biardo and I served up our 2015 CRM and marketing automation prognostications, Sam predicted that in 2015, mobile CRM apps will be broken up into multiple apps. (more…)