Posts Tagged CRM

What is CPQ for CRM?

CPQ for CRMRecently, there has been a great deal of buzz in the CRM world about CPQ. What is CPQ and what’s the reason for its seemingly sudden popularity?

CPQ is an acronym for “Configure Price Quote”. A CPQ solution can reduce or eliminate a lot of the inefficiencies around the product and/or service quotation process and help to shorten sales cycles. CPQ can make sure that the right combination of products is always quoted and the system can even suggest what complementary products should be included as options within a quote. (more…)

Posted in: CRM Features

Leave a Comment (0) →

What Does CRM to CMS Integration Really Mean?

CMS CRM Integration MeaningAlmost eclipsing requests among CRM buyers for CRM to ERP integration is interest in CRM to CMS (Content Management System) integration.

As with the former, the latter can mean a lot of different things. It’s important for CRM buyers to define what the business needs are behind a desired technological connection between CRM and CMS — and develop definition beyond listing “Website Integration” as a bullet point on a CRM feature requirements list. (more…)

Posted in: CRM Integration

Leave a Comment (0) →

CRM Campaigns vs. Marketing Automation Campaigns

CRM Campaigns vs. MA CampaignsAs the sales force automation and marketing automation worlds continue to converge, one of the issues that has arisen is a level confusion resulting from the fact that salespeople and marketers have traditionally used the same words to describe different things. (more…)

Posted in: Marketing Automation

Leave a Comment (0) →

What is CRM Lead Enrichment?

CRM Lead EnrichmentThere has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” as marketers like to refer to the action.

In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)

Posted in: CRM Integration

Leave a Comment (0) →

What is Predictive Lead Scoring for CRM?

Predictive Lead Scoring FunnelThe way in which CRM leads can be scored has come a long way.

Before marketing automation became popular, lead scoring in CRM was a calculation based on user-maintained values in various fields. For example, if a salesperson selected “Hot” from the Rating picklist field, this would increase the score for the lead. (more…)

Posted in: Marketing Automation

Leave a Comment (0) →

5 Marketing Features You Want in Your CRM System

5 Marketing Features You Want In Your CRM System

Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the key focuses of this increased integration is on marketing departments. Nearly every generation of CRM development now introduces expanded options for using CRM to improve and inform marketing efforts.

(more…)

Posted in: CRM Features

Leave a Comment (0) →
Page 2 of 6 12345...»