One of the unspoken assumptions our prospects have when they come to us to discuss help with CRM evaluation and selection is: whichever product is selected, it will be better than what’s currently in place. But recently, one of our consultants was asked an interesting question that we felt warranted further examination.
The question was, “Is one of the possible outcomes of your evaluation to not invest in a CRM system and leave things the way they are?”
It was a great question. Can a company be better off by continuing to rely on legacy systems, spreadsheets, and Post-it notes?