Why Start with an Inbound Marketing Strategy?

B2B companies that take the time to define their inbound marketing strategy before committing to specific technologies tend to be more successful with their marketing technology deployments. (The same holds true for B2B2B and B2B2C organizations.)

CRM and marketing automation systems are often implemented in rapid succession. However, these two technologies are very different in terms of what it takes to prepare for a successful implementation.

From a financial perspective, it’s critical to start developing an inbound marketing strategy before committing to a specific technology. Inbound marketing strategy is part of an overall digital marketing approach.

Inbound Marketing Strategy

If your organization is planning to take your digital marketing to the next level, it’s important to be selective about which digital initiatives are tackled first.

How Does It Work?

Our “strategy first” approach to inbound marketing involves the following components:

  • Educating your team on the relevant capabilities of marketing automation technologies
  • Brainstorming on initial initial marketing campaigns
  • Determining which marketing technologies are needed
  • Developing a customized inbound marketing playbook

Inbound Marketing Strategy

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Our unique marketing automation campaign playbook can be used as a roadmap to base your implementation on. It covers a wide variety of topics, including:

  • Traffic sources
  • Desired visitor actions
  • Conversion tactics
  • Key performance indicators
  • Ongoing progress vs. goals

“With a variety of CRM and digital marketing products for hospitals on the market, we needed a vendor-neutral consulting company to help us with strategy and product selection. CRM Switch proved to be an excellent partner throughout this process. We ended up with the right combination of platforms to drive our business forward.”

~ Jennifer Elliott, System Director, Digital Marketing, St. Joseph Health

Most marketing automation vendors provide onboarding services, but those sessions can be like attending college business school classes when you’ve never worked in the real world.

CRM Switch’s inbound marketing strategy services will ensure that your organization is ready to take the best advantage of marketing automation tools once the vendor contract is signed.

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How do I learn more about your services?

Let’s develop an inbound marketing strategy that’s right for you!  Call us today at 800-799-4539 to find out how.