Why Start with an Inbound Marketing Strategy?
B2B companies that take the time to define their inbound marketing strategy before committing to specific technologies tend to be more successful with their marketing technology deployments. (The same holds true for B2B2B and B2B2C organizations.)
CRM and marketing automation systems are often implemented in rapid succession. However, these two technologies are very different in terms of what it takes to prepare for a successful implementation.
From a financial perspective, it’s critical to start developing a marketing automation strategy before committing to a specific technology. Inbound marketing strategy is part of an overall digital marketing approach.