When it comes to Digital Marketing, a key part of the puzzle is content. It’s impossible to form great inbound marketing campaigns without the words that make up the messaging. Unfortunately, content creation takes time…and time is often a scarce resource. To boot, inbound marketing is not a “one and done” game; it takes upkeep and curation to keep things fresh and relevant.
What we’ve found is that, even those professionals with a natural aptitude for writing, rarely have the resources to devote to content creation. To solve this dilemma, CRM Switch provides a cost-effective solution by offering content development services.
The Content Marketing Institute defines content marketing as “a strategic marketing approach, focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” In other words, it’s about putting words on the page that pull customers in. Unlike traditional marketing efforts, which “push” an advertising message out, content marketing is designed to bring potential buyers to you by piquing their interest in what you’re publishing.
How does CRM Switch help?
Our team of writers, editors, and publishing experts, can provide all aspects of content marketing:
- Ghostwriting blogs
- Writing emails and newsletters
- Creating evergreen content for websites
- Capitalizing on SEO and long-tail keywords
- Preparing compelling posts for social media
- Crafting press releases
- Providing sales copy for pitch decks and slides
- Preparing white papers and ebooks
- Video scriptwriting
Through these offerings and more, we help both product- and service-based businesses of all sizes use targeted tools to drive sales, bolster leads, boost engagement, improve retention, and create positive sentiment. Our talented team can tackle just about anything when it comes to writing, marketing, advertising, and branding. They have crafted advertising initiatives, campaigns, and copy that have run the gamut—from taglines to textbooks. So, no matter what your specific content needs entail, we can work with you to develop powerful copy that attracts prospects (by speaking to your brand’s unique value proposition), builds awareness, and educates visitors.
It all starts with a discussion of your overall content strategy and buyers’ personas and, from there, coming up with an editorial plan–all essential parts of the process.
How does it work?
By doing the heavy lifting, we make the process easy for you. First, we will collaborate with you to develop the optimal keywords and topics to attract prospects to your website. Next, we’ll help build you an editorial calendar to track what’s on tap for publication and when. Then, every month, one of our editors will interview the company’s subject matter expert (via FaceTime or Skype) to extract the pertinent details and create a first draft for you to review and comment on. Together, we’ll refine the message and create an actionable plan for publication.
What is the “Virtual Content Marketer Package”?
Not sure where to start? With the Virtual Content Marketer Package, you get a dedicated Content Strategy Manager, who will work with you to develop appetizing content that will drive traffic to your website into your sales funnel.
For a set price, each month, you’ll get:
- Three new blog posts
- Three social posts (a “tweetable”) for each blog post
- Publication of social posts to LinkedIn, Facebook, and Twitter