Archive for Buying CRM

What’s the Best CRM Software?

The Best CRM SoftwareAsking the question, “what’s the best CRM software?” is similar to asking the question, “what’s the best ERP software?”

With an increasing number of CRM choices, the answer depends on the size of your organization, your business model, your systems landscape, your budget and more.

People often turn to crowd review sites or traditional review sites to find the best CRM. Some traditional review sites are limited to only those vendors that are currently participating in a lead generation program — so the vendor landscape may not be complete. (more…)

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How to Choose a CRM System For Your Business

How to Choose a CRM SystemWith many people having gone through or currently going through process of choosing a new CRM system for their organization, a highly competitive CRM vendor environment has emerged in recent years.

While healthy competition ultimately benefits all organizations, an abundance of marketing messages make it more difficult for those tasked with selecting the right CRM solution for their company to achieve the optimal outcome. (more…)

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The Hero’s Journey: A CRM Buyer’s Version

Hero's Journey: CRM Buyer's EditionMany iconic stories and movies, including Cinderella and Star Wars, closely follow Joseph Campbell’s monomyth, which was memorialized in Campbell’s book “The Hero With a Thousand Faces”.

The monomyth, or hero’s journey, was derived from observing the structure of many stories that were told over the course of human history. (more…)

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Single-Tenant vs. Multi-Tenant CRM

Multi-Tenant vs. Single Tenant CRMWhat’s the difference between single-tenant and multi-tenant CRM? Why should this difference matter to you as a CRM buyer?

The difference between these two CRM architectures is tightly tied to an ongoing debate over the definition of cloud computing. Some people are passionate about single-tenant CRM, while others think that anything but multi-tenant CRM is 1990’s computing. (more…)

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HubSpot CRM vs. Standalone CRM

HubSpot CRM vs. Standalone CRMAs the company that has been mainly responsible for popularizing the inbound marketing category, HubSpot has eaten its own caviar in terms of generating a large blog and social media following from inbound marketing efforts.

Recently, HubSpot has been leveraging that following to draw attention to the newly released HubSpot CRM — so a lot of people are hearing about the application.

If you are a HubSpot customer or considering adopting HubSpot, should your sales team adopt HubSpot CRM, or should you consider a standalone CRM system? (more…)

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Friendzoned: Misunderstanding the CRM Sales Relationship

Friendzoned: Misunderstanding the CRM Sales RelationshipIt’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor.

After a long period of courtship, followed by a quick marriage (the sale), they’re often surprised to find that the CRM vendor is no longer a major part of the relationship. (more…)

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The Struggle Of Small Businesses With Sophisticated CRM Needs

The Struggle Of Small Businesses With Sophisticated CRM NeedsLast week I had a call with a gentleman who was having a problem that we encounter fairly regularly here: a small business with a small budget that needs enterprise-level CRM.

After speaking with him for about half an hour, I realized that it might be a good subject for discussion here in the hope that others with the same problem might find some guidance. (more…)

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3 Things That Stall The CRM Buying Process

3 Things That Stall The CRM Buying ProcessBuying CRM is a lot like getting married. That may not be the analogy that comes to mind to most people who are in the planning or evaluation phase of the CRM buying process, but allow me to explain.

Like getting married, when businesses buy a CRM solution their intention is to only do it once. But sometimes, just like a couple that’s been engaged for a few years but still hasn’t set a date, the CRM buying process gets stalled out. (more…)

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