Many iconic stories and movies, including Cinderella and Star Wars, closely follow Joseph Campbell’s monomyth, which was memorialized in Campbell’s book “The Hero With a Thousand Faces”. The monomyth, or hero’s journey, was derived from observing the structure of many stories that were told over the course of human history. (more…)
Archive for Buying CRM
There’s nothing that endears long time employees to management quite like being told one day, “We’ve decided on a new CRM system. Your login will be emailed to you. Your training is scheduled for next Wednesday.” (more…)
The difference between these two CRM architectures is tightly tied to an ongoing debate over the definition of cloud computing. Some people are passionate about single-tenant CRM, while others think that anything but multi-tenant CRM is 1990’s computing. (more…)
As the company that has been mainly responsible for popularizing the inbound marketing category, HubSpot has eaten its own caviar in terms of generating a large blog and social media following from inbound marketing efforts.
Recently, HubSpot has been leveraging that following to draw attention to the newly released HubSpot CRM — so a lot of people are hearing about the application.
If you are a HubSpot customer or considering adopting HubSpot, should your sales team adopt HubSpot CRM, or should you consider a standalone CRM system? (more…)
Before you can use CRM to sell to customers, you need to sell your employees on the idea of CRM. You need to get them to adopt it, learn it, and use it consistently on a daily basis. To do this, it’s helpful to view your employees as your customers when you’re looking for a new CRM system. (more…)
After a long period of courtship, followed by a quick marriage (the sale), they’re often surprised to find that the CRM vendor is no longer a major part of the relationship. (more…)
After speaking with him for about half an hour, I realized that it might be a good subject for discussion here in the hope that others with the same problem might find some guidance. (more…)
Like getting married, when businesses buy a CRM solution their intention is to only do it once. But sometimes, just like a couple that’s been engaged for a few years but still hasn’t set a date, the CRM buying process gets stalled out. (more…)
Depending on which solutions are chosen, integrating CRM and a marketing automation platform can present a fresh set of challenges, and so it’s a good idea to clearly understand the purpose of each one individually, and the goal of having the two systems working together. (more…)
Having CRM, using CRM, and being happy with CRM are all very different, yet related, topics. One of the hardest aspects of a CRM system to quantify is user happiness–how do you measure satisfaction? You could rely solely on internet reviews, but there’s a lot of marketing spin out there. Those reviews may not give you an accurate picture of what “Bob in sales” really thinks of the system. (more…)