In CRM systems, the Account table stores company information. The Contact table stores information about people.
Different CRM vendors have different names for tables. Microsoft calls tables entities. Salesforce.com refers to tables as objects. SugarCRM and Zoho both label tables modules.
All CRM systems come with a standard set of tables. These typically include Accounts, Contacts, Opportunities and Activities. There are usually a variety of other tables that are in place to support the CRM system’s functionality. (more…)