For many companies, creating engaging content can be a key driver for increasing the number of website visitors and, in turn, converting more visitors into CRM sales leads.
While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.
However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.
Here are nine B2B blogging mistakes and suggested alternatives. (more…)
At one time, “content” was a word that was used almost exclusively in the media industry.
As the growth of online search made content marketing an increasingly popular strategy, “content” became a common word within marketing departments across most industries. (more…)
Marketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate with customers and potential customers. With this shared purpose in mind, it may surprise some people to find that these systems have historically been entirely separate. (more…)
With so many big name vendors dominating the news, it would be understandable to wonder, “is there any room left for new CRM startups?”
With industry giants like Salesforce, Microsoft, Oracle, and others in the game, how would a new company even get off the ground? (more…)
In the coming months, Microsoft will begin rolling out their latest major update to their CRM platform. Microsoft Dynamics CRM 2015 includes a variety of new features and options, all of which are designed to help businesses provide better end-to-end customer experiences. (more…)
There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” as marketers like to refer to the action.
In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)