There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” as marketers like to refer to the action.
In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)
From time to time, a CRM deployment fails to meet the goals of the company. When that happens, the project is abandoned and the time and money spent on it is lost.
The business may attempt another CRM deployment, or they may forego the many benefits of a CRM system. While this doesn’t happen often, it is frequent enough to merit attention. (more…)
The way in which CRM leads can be scored has come a long way.
Before marketing automation became popular, lead scoring in CRM was a calculation based on user-maintained values in various fields. For example, if a salesperson selected “Hot” from the Rating picklist field, this would increase the score for the lead. (more…)
If anyone still had any doubts about the potential of the wearable market, the introduction of the Apple Watch should serve to remove them. By some estimates, the wearable market is currently growing at ten times the rate of the mobile market. And this should come as no surprise–people have been longing for advanced wearable tech for a long time. (more…)
It’s a fact of doing business — if you have customers, you’re going to need customer service. When problems arise or questions need to be answered, your customers will look to you for the solutions. Your ability to quickly manage and resolve customer service issues will determine what the long- and short-term cost of the issue will be. (more…)
Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the key focuses of this increased integration is on marketing departments. Nearly every generation of CRM development now introduces expanded options for using CRM to improve and inform marketing efforts.
This is the time of year when most people’s thoughts start turning to winter holidays, frosty evenings, turkey dinners, and pumpkin pie. For those of us in the CRM business, the change of seasons turns our thoughts to the final major platform update from Salesforce. This third and final update of the year always brings exciting new features, and sets the tone for the next year.
Customers are seeking an increasing level of control over their relationships with product and service providers. When they choose to interact with a business, they frequently do so with a preconceived notion of how the relationship will be structured. (more…)