Bringing CRM and Marketing Automation Together

Bringing CRM and Marketing Automation TogetherMarketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate with customers and potential customers. With this shared purpose in mind, it may surprise some people to find that these systems have historically been entirely separate. (more…)

Posted in: CRM Industry

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What is CRM Lead Enrichment?

CRM Lead EnrichmentThere has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” as marketers like to refer to the action.

In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)

Posted in: CRM Integration

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Failure to Launch: Why Some CRM Deployments Fail

Failure To Launch: Why Some CRM Deployments FailFrom time to time, a CRM deployment fails to meet the goals of the company. When that happens, the project is abandoned and the time and money spent on it is lost.

The business may attempt another CRM deployment, or they may forego the many benefits of a CRM system. While this doesn’t happen often, it is frequent enough to merit attention. (more…)

Posted in: Implementing CRM

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What is Predictive Lead Scoring for CRM?

Predictive Lead Scoring FunnelThe way in which CRM leads can be scored has come a long way.

Before marketing automation became popular, lead scoring in CRM was a calculation based on user-maintained values in various fields. For example, if a salesperson selected “Hot” from the Rating picklist field, this would increase the score for the lead. (more…)

Posted in: Marketing Automation

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CRM and Wearable Technology

CRM And Wearable TechnologyIf anyone still had any doubts about the potential of the wearable market, the introduction of the Apple Watch should serve to remove them. By some estimates, the wearable market is currently growing at ten times the rate of the mobile market. And this should come as no surprise–people have been longing for advanced wearable tech for a long time. (more…)

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