9 Common B2B Blogging Mistakes

B2B Blogging MistakesFor many companies, creating engaging content can be a key driver for increasing the number of website visitors and, in turn, converting more visitors into CRM sales leads.

While there are many forms of content marketing, blogging can be one of the most effective forms when done correctly.

However, many new B2B bloggers rely too heavily on their instincts and pre-blogging training for content ideas and format when there’s a counter-intuitive element to creating engaging content.

Here are nine B2B blogging mistakes and suggested alternatives. (more…)

Posted in: Marketing Automation

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Bringing CRM and Marketing Automation Together

Bringing CRM and Marketing Automation TogetherMarketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate with customers and potential customers. With this shared purpose in mind, it may surprise some people to find that these systems have historically been entirely separate. (more…)

Posted in: CRM Industry

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What is CRM Lead Enrichment?

CRM Lead EnrichmentThere has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” as marketers like to refer to the action.

In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)

Posted in: CRM Integration

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