CPQ is an acronym for “Configure Price Quote”. A CPQ solution can reduce or eliminate a lot of the inefficiencies around the product and/or service quotation process and help to shorten sales cycles. CPQ can make sure that the right combination of products is always quoted and the system can even suggest what complementary products should be included as options within a quote. (more…)
QuickBooks Desktop continues to be a dominant accounting software for small to mid-sized business. It’s also an application that accountants know well, which is one of the barriers to SMBs switching off of QuickBooks.
Your company is planning to implement a new CRM system. If anything beyond basic CRM configuration is needed, odds are you’ll end up hiring a third party implementation company for Phase I tasks such as customization, data migration and systems integration. (more…)
In the early days of cloud CRM, beyond the innovators and early adopters, there was more than than a reluctance to consider the cloud — there was an outright distrust of the cloud.
If we put all our valuable CRM data in the cloud, what happens if the service goes down? What if we get hacked and our data is stolen? What will happen if the cloud CRM vendor goes out of business? (more…)
Should marketers consider adding audio to their marketing mix? For many types of organizations, the answer is “yes”.
While there are a number of caveats associated with this customer and prospect communication channel and while it’s early in the game on several levels, there are a number of reasons to at minimum test the use of audio content for marketing purposes. (more…)