Updated: September 20, 2018
It was only a matter of time before artificial intelligence was embedded in CRM. Next year we’ll probably see self-aware water coolers. Skynet can’t be much further behind, right?
Okay, maybe that’s a bit far-fetched. But CRM with artificial intelligence is very much a real thing now, and the implications it has for your business are substantial. But before you start panicking about your CRM system displacing real people in sales and marketing, let’s take a moment to examine what AI is, what it can and can’t do, and how to work with it rather than around it.