Selecting a small business CRM is about understanding the drivers of successful customer and prospect relationships. A sales team that relies on face-to-face meetings will have different CRM requirements than employees of an e-commerce startup. (more…)
Software Advice, an online reviews firm, recently surveyed 125 marketers to find out what kind of results they get from their campaigns.
The survey found that almost 70% of campaigns are web-based. This is not surprising. The three most popular types of campaigns are social media ads, internet ads and email blasts.
What is somewhat surprising is that inbound marketing and drip marketing were the two least popular campaigns. This may be in part due to the fact that both of these are thought to be more of a series of ongoing efforts than an identifiable campaign such as “July Email Blast”. (more…)
There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” in marketing speak.
In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team.
Toxic backlinks can happen organically, or they can be the result of previous less-than-white-hat backlinking efforts.
What Makes a Backlink Toxic?
There are many factors that can increase the toxicity of a backlink. Here are just a few. (more…)
The ability to visualize prospect and customer address information along with firmographics and revenue data can be an important CRM adoption factor for salespeople.
For example, when a salesperson is planning a trip to a part of their territory, they can benefit from being able to visualize the highest revenue accounts within an area.
Trip planning is the classic use case for CRM data mapping, but new use cases continue to evolve with the convergence of mobile, GPS, CRM and mapping software vendor growth. (more…)