Software Advice, an online reviews firm, recently surveyed 125 marketers to find out what kind of results they get from their campaigns.
The survey found that almost 70% of campaigns are web-based. This is not surprising. The three most popular types of campaigns are social media ads, internet ads and email blasts.
What is somewhat surprising is that inbound marketing and drip marketing were the two least popular campaigns. This may be in part due to the fact that both of these are thought to be more of a series of ongoing efforts than an identifiable campaign such as “July Email Blast”. (more…)
There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood of the site visitor actually submitting the form or “converting” in marketing speak.
In general, the fewer fields that a site visitor is asked to fill in, the higher the visitor-to-lead conversion rate. So, how can you ask visitors for less information on your landing pages and other places that your forms live — and then make up for more scant visitor-supplied data after the fact? For that matter, how can you enrich leads regardless of the source? (more…)
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team.
Toxic backlinks can happen organically, or they can be the result of previous less-than-white-hat backlinking efforts.
What Makes a Backlink Toxic?
There are many factors that can increase the toxicity of a backlink. Here are just a few. (more…)
The ability to visualize prospect and customer address information along with firmographics and revenue data can be an important CRM adoption factor for salespeople.
For example, when a salesperson is planning a trip to a part of their territory, they can benefit from being able to visualize the highest revenue accounts within an area.
Trip planning is the classic use case for CRM data mapping, but new use cases continue to evolve with the convergence of mobile, GPS, CRM and mapping software vendor growth. (more…)
In the days before digital marketing, it was difficult for marketers to correlate specific marketing efforts with specific revenue outcomes. Marketing was more of a “spray and pray” proposition than it is today.
In a data driven marketing world, there are a variety of tools available to marketers that can help them to understand the paths to revenue that are working best.
Ultimately, a data driven marketer should be able understand which of the flows through the marketing and sales funnel are resulting in the most revenue. (more…)
It’s not a big surprise to industry observers that most of the major CRM and marketing automation vendors would pair up at some point. With two recent partnership announcements, there remains only one noticeable holdout.
Infor CRM and Marketo
Last week, Infor (which owns what was formerly branded “SalesLogix”) announced a partnership with Marketo. This likely means an abrupt end to the informal partnership that Infor had with SalesFUSION. (more…)
Rarely does a week go by that we don’t hear from someone whose company is using a legacy system for CRM.
In many cases, there have been hundreds of thousands of dollars invested in the system over the years. There can be multiple integrations with other legacy systems.
A common problem with a legacy system is that sales user adoption is low. We often hear, “our salespeople enter their opportunities into CRM — but that’s about it.” (more…)
Executed correctly, inbound marketing efforts can create a flow of quality CRM leads for salespeople to follow up with.
Inbound marketing leads are of much higher quality than, say, a list of visitors to a trade show booth. However, there are still going to be a percentage of leads that some salespeople affectionately refer to as “crap”.
A crap or bad lead should be marked as Disqualified in CRM. Although, since salespeople are among the less compliant CRM users, a bad lead can sometimes be left in an Open or New state indefinitely. (more…)