Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress other people. When SEO came along, it didn’t matter if a website was well designed and user-friendly. If it had good content and a few strong links, it could rank at number one. Those days are long gone.
In the world of CRM, the closest equivalent we have is the pairing of CRM and marketing automation. And while that association makes sense on the surface, marketing automation isn’t possible without a strong online marketing program in place to begin with.
The term “enterprise CRM” can be confusing for someone who has just started searching for CRM solutions for their business. With so many vendors offering so many editions, it’s easy to get confused when trying to decide if a business needs enterprise CRM.
To make matters even more confusing, some vendors offer enterprise CRM, but call it by a different name. This has led some people to believe that CRM and enterprise CRM are the same thing, just with a different volume of licenses. While they do share certain features, there are vast differences between enterprise CRM and standard CRM products. Understanding these differences should make it easier for a business to decide which solution best fits their needs.
Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world, and not all vendors are completely forthcoming about their prices.
For someone who is trying to calculate CRM cost, this can be especially problematic. On top of that, the initial CRM cost can vary widely, depending on your region, optional features, additional equipment, and bulk discounts.
Most CRM software costs money and, like anything you spend money on, you expect a positive ROI. With some business products, it can take years to start seeing that.
Since the mid-1980s, CRM software has undergone an incredible evolutionary process. From a basic contact management platform, equivalent to a digital Rolodex, it has transformed into a robust system for managing all customer-facing business processes.
There have been a lot of ups and downs along the way, and many vendors failed to weather the changes. However, one of the earliest, perhaps even the first, true CRM vendors is still alive and kicking.
CRM simplifies and standardizes customer interactions, ensuring a steady flow of sales into the business. ERP streamlines business processes, cutting overhead and ensuring a steady flow of products and services to the consumer.
While either product can work well on its own, their true potential
Over the past decade, SugarCRM has gone from an open source project to one of the most popular CRM vendors in the world. That growing popularity has provided SugarCRM with sixteen consecutive quarters of revenue growth, with 80% year-to-year growth.
That growth has made SugarCRM a serious contender in the CRM marketplace
Both companies had a strong 2013, and are going into 2014 with a lot of energy and enthusiasm. This will likely translate into a host of improved products and services for CRM customers.
Following our U.S. CRM Market Share 2013 survey and blog post, we started wondering what other comparisons could be made with the data we collected.
Given the constant media attention paid to social media, and its rising importance to CRM vendors, we decided to see how market share numbers stacked up to social media numbers.
The thought of storing thousands of pieces of customer data in the cloud can raise red flags for decision makers. With the frequent headlines about “hacking” and data breaches, they may wonder just how secure a cloud CRM solution can be.
With so much customer data at stake, it’s good to be concerned about CRM data security
Nonprofit organizations often have unique needs when it comes to implementing a CRM solution. While for-profit businesses are focused on engaging customers and convincing them to buy products or services, nonprofits have the task of trying to sell ideas. Whether it’s humanitarian, political, environmental, or anything in between, selling ideas is always a unique challenge
With the huge variety of business software available, it’s easy to understand a certain level of confusion. There are many categories of software solutions, with a lot of overlap between categories. Figuring out which category of solution a business needs, let alone what specific software, can be exceedingly difficult
In sales, as in life, there are a few truisms that everyone should try to live by. One of these is: there’s a time to talk, and there’s a time to listen. Often, salespeople find themselves carrying the conversation.
People don’t like change. Once they’ve been doing something one way, it can be incredibly difficult to get them to accept a better way of doing the same thing. Even if it’s obvious that the new way is better, they can still cling to “their” way of doing things.
As standalone software, CRM has a lot to offer. It can manage and track customer interactions, standardize customer service experiences, and simplify the sharing of data across all departments. These are just a few of the things that CRM does, and does well.
However, like any software, CRM wasn’t designed, or intended, to do everything.
CRM data duplication is not an easy problem to solve. It can require a change in company culture, software solutions, and even help from third-party consultants. Though it may not seem that important on the surface, duplicate data can cause a variety of internal problems that can lead to lost business.
The first step in deciding whether your business needs a CRM administrator is understanding exactly what it is that a CRM administrator does. A CRM administrator bridges the gap between the CRM system and the users who interact with it.
Businesses have long struggled with determining which email solution best fits their needs. There are many factors to consider; everything from usability and integration, to security and storage must be considered.
CRM hasn’t always been the robust, stand-alone software that so many businesses rely on today. Over the past four decades, it has evolved out of a variety of other business programs. During that time, the CRM industry has undergone sea-changes and shakeups that could have derailed the entire concept.