Since the mid-1980s, CRM software has undergone an incredible evolutionary process. From a basic contact management platform, equivalent to a digital Rolodex, it has transformed into a robust system for managing all customer-facing business processes.
There have been a lot of ups and downs along the way, and many vendors failed to weather the changes. However, one of the earliest, perhaps even the first, true CRM vendors is still alive and kicking. (more…)
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two products that go great together.
CRM simplifies and standardizes customer interactions, ensuring a steady flow of sales into the business. ERP streamlines business processes, cutting overhead and ensuring a steady flow of products and services to the consumer.
While either product can work well on its own, their true potential (more…)
Over the past decade, SugarCRM has gone from an open source project to one of the most popular CRM vendors in the world. That growing popularity has provided SugarCRM with sixteen consecutive quarters of revenue growth, with 80% year-to-year growth.
That growth has made SugarCRM a serious contender in the CRM marketplace (more…)
In the CRM arena, Salesforce and Microsoft Dynamics CRM are always two of the top contenders. Like two boxers in their prime, both companies are strong, skilled, and hungry for victory.
Both companies had a strong 2013, and are going into 2014 with a lot of energy and enthusiasm. This will likely translate into a host of improved products and services for CRM customers. (more…)
The thought of storing thousands of pieces of customer data in the cloud can raise red flags for decision makers. With the frequent headlines about “hacking” and data breaches, they may wonder just how secure a cloud CRM solution can be.
With so much customer data at stake, it’s good to be concerned about CRM data security (more…)
Like any business software, CRM is an evolving, constantly changing product. The CRM industry provides a steady stream of updates, mergers, buyouts, sellouts, and more. While we try to keep you up to date on the latest news and trends coming out of the CRM industry, sometimes it pays to take a step back, and look at what’s come before.
As 2013 nears its end, it closes the curtain on an exciting year in the CRM industry. To remind us where we’ve been, and refocus on where we’re going, here’s a look back at some of the major developments out of the CRM industry over the past year. (more…)