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Enterprise CRM: What Is It And Does Your Business Need It?

Enterprise CRM: What Is It And Does Your Business Need It?The term “enterprise CRM” can be confusing for someone who has just started searching for CRM solutions for their business. With so many vendors offering so many editions, it’s easy to get confused when trying to decide if a business needs enterprise CRM.

To make matters even more confusing, some vendors offer enterprise CRM, but call it by a different name. This has led some people to believe that CRM and enterprise CRM are the same thing, just with a different volume of licenses. While they do share certain features, there are vast differences between enterprise CRM and standard CRM products. Understanding these differences should make it easier for a business to decide which solution best fits their needs. (more…)

Posted in: CRM Value

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What Does CRM Actually Cost?

What Does CRM Actually Cost?Trying to determine actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their prices with a per-user breakdown. This isn’t a perfect world, and not all vendors are completely forthcoming about their prices.

For someone who is trying to calculate CRM cost, this can be especially problematic. On top of that, the initial CRM cost can vary widely, depending on your region, optional features, additional equipment, and bulk discounts. (more…)

Posted in: CRM Cost

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5 Ways CRM Provides ROI For Your Business

5 Ways CRM Provides ROI For Your BusinessAt some point, the decision on whether or not to invest in a product for your business comes down to one simple question: will it be worth the return on investment?

Most CRM software costs money and, like anything you spend money on, you expect a positive ROI. With some business products, it can take years to start seeing that. (more…)

Posted in: Buying CRM

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A Brief History Of GoldMine

A Brief History Of GoldMineSince the mid-1980s, CRM software has undergone an incredible evolutionary process. From a basic contact management platform, equivalent to a digital Rolodex, it has transformed into a robust system for managing all customer-facing business processes.

There have been a lot of ups and downs along the way, and many vendors failed to weather the changes. However, one of the earliest, perhaps even the first, true CRM vendors is still alive and kicking. (more…)

Posted in: CRM Industry

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Will Your ERP System Integrate With CRM?

Will Your ERP System Integrate With CRM?Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two products that go great together.

CRM simplifies and standardizes customer interactions, ensuring a steady flow of sales into the business. ERP streamlines business processes, cutting overhead and ensuring a steady flow of products and services to the consumer.

While either product can work well on its own, their true potential (more…)

Posted in: Implementing CRM

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Tale Of The Tape: vs. Microsoft Firmographics

Tale Of The Tape: vs. Microsoft FirmographicsIn the CRM arena, Salesforce and Microsoft Dynamics CRM are always two of the top contenders. Like two boxers in their prime, both companies are strong, skilled, and hungry for victory.

Both companies had a strong 2013, and are going into 2014 with a lot of energy and enthusiasm. This will likely translate into a host of improved products and services for CRM customers. (more…)

Posted in: CRM Industry

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CRM Vendor Marketshare vs. Social Media Metrics

How Social Is Your CRM VendorFollowing our U.S. CRM Market Share 2013 survey and blog post, we started wondering what other comparisons could be made with the data we collected.

Given the constant media attention paid to social media, and its rising importance to CRM vendors, we decided to see how market share numbers stacked up to social media numbers. (more…)

Posted in: CRM Industry

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How Secure Is Cloud CRM Data?

How Secure Is Cloud CRM Data?The thought of storing thousands of pieces of customer data in the cloud can raise red flags for decision makers. With the frequent headlines about “hacking” and data breaches, they may wonder just how secure a cloud CRM solution can be.

With so much customer data at stake, it’s good to be concerned about CRM data security (more…)

Posted in: CRM Security

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2013 CRM Industry Year In Review

2013 CRM Industry Year In ReviewLike any business software, CRM is an evolving, constantly changing product. The CRM industry provides a steady stream of updates, mergers, buyouts, sellouts, and more. While we try to keep you up to date on the latest news and trends coming out of the CRM industry, sometimes it pays to take a step back, and look at what’s come before.

As 2013 nears its end, it closes the curtain on an exciting year in the CRM industry. To remind us where we’ve been, and refocus on where we’re going, here’s a look back at some of the major developments out of the CRM industry over the past year. (more…)

Posted in: CRM Industry

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