Posts Tagged CRM

CRM Ease of Use vs. CRM Adoptability

CRM AdoptionOver a decade ago, when CRM was a relatively new technology, certain systems were notorious for being difficult to use — particularly for salespeople.  CRM implementations suffered from low adoption rates and many ultimately failed. This lead to a big push toward application “ease of use”. Product managers began to focus on usability as much as they focused on functionality. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

CRM Value — Why Not to Buy CRM on the Cheap

CRM ValueThere are a number of technology categories for which the highest priced solution is not necessarily the highest value solution.  This can be the case with emerging technologies in which the dominant marketer is also the early market leader.

The main components of CRM value are increased revenue from more sales and higher customer retention — and decreased costs from greater operational efficiencies. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

The Essential Steps of a CRM Data Migration

CRM Data Migration Steps to Cloud CRMA proper CRM data migration is often more than a simple point and click proposition, despite the ability of CRM applications to import data and despite the existence of off the shelf data migration tools.  What are the factors that make the ultimately most cost effective data migration more than a basic, technical procedure? (more…)

Posted in: Data Migration

Leave a Comment (0) →

5 Reasons Companies Upgrade Their Old CRM System (Instead of Buying a New One)

CRM UpgradeMany companies choose to perform a CRM upgrade of their existing, legacy contact manager or CRM system rather than switching to a new system.

The upgrade of an existing system is sometimes needed to support newer versions of operating systems and office suites.  Companies also upgrade in order to take advantage of new features and functionality provided by the vendor. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

GoldMine Data Conversion Questions

GoldMine Data Conversion QuestionsIf you are planning to migrate your company’s GoldMine® data into a CRM system, there are a number of questions that you can ask yourself as you start to plan a data migration.  Coming up with answers to these questions can make your GoldMine data conversion a much easier experience. (more…)

Posted in: Data Migration

Leave a Comment (0) →
Page 3 of 4 1234