Posts Tagged CRM
As the next chapter in the Salesforce vs Microsoft CRM competition unfolds, Microsoft appears to have made some significant product inroads. With new releases of Microsoft Dynamics CRM Online, to what extent will Salesforce be able to retain its competitive advantage? (more…)
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Over a decade ago, when CRM was a relatively new technology, certain systems were notorious for being difficult to use — particularly for salespeople. CRM implementations suffered from low adoption rates and many ultimately failed. This lead to a big push toward application “ease of use”. Product managers began to focus on usability as much as they focused on functionality. (more…)
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If your company is considering switching to a new CRM and is looking into the various vendors, here are a few questions that you can ask yourself (and the vendors) as you go through your buying process. (more…)
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There are a number of technology categories for which the highest priced solution is not necessarily the highest value solution. This can be the case with emerging technologies in which the dominant marketer is also the early market leader.
The main components of CRM value are increased revenue from more sales and higher customer retention — and decreased costs from greater operational efficiencies. (more…)
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A proper CRM data migration is often more than a simple point and click proposition, despite the ability of CRM applications to import data and despite the existence of off the shelf data migration tools. What are the factors that make the ultimately most cost effective data migration more than a basic, technical procedure? (more…)
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Many companies choose to perform a CRM upgrade of their existing, legacy contact manager or CRM system rather than switching to a new system.
The upgrade of an existing system is sometimes needed to support newer versions of operating systems and office suites. Companies also upgrade in order to take advantage of new features and functionality provided by the vendor. (more…)
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If you are switching from a contact manager or a legacy CRM system to a new CRM system, Salesforce and Sage CRM (not to be confused with Sage ACT!) may be among the applications you are considering. Let’s look at both the similarities and differences between these two CRM applications. (more…)
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If you are planning to migrate your company’s GoldMine® data into a CRM system, there are a number of questions that you can ask yourself as you start to plan a data migration. Coming up with answers to these questions can make your GoldMine data conversion a much easier experience. (more…)
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If you are planning to migrate your company’s ACT! data into a CRM system, there are a number of questions that you can ask yourself as you start to plan a data migration. Coming up with answers to these questions can make your ACT! data conversion a smoother experience. (more…)
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You’ve finally hit the end of the road with your contact manager and have made the decision to move your company to a new CRM system. You want to make a decision in relatively short order, but you want to make the right decision. Here are some of the things that you can do to make the process less painful. (more…)
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