Posts Tagged CRM

How Much Attention Do CRM Vendors Give to CRM?

CRM Vendor Commitment to CRMMany CRM vendors also publish non-CRM products. Should you be concerned to what degree a vendor focuses on CRM compared to other product lines, or is a vendor’s overall financial commitment to CRM a more important factor? Below is some general information as to how much relative revenue each vendor obtains from its CRM applications. (more…)

Posted in: CRM

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Where Can CRM Customers Tell Their Vendor What They Really Think?

CRM Customer FeedbackCRM customers often come up with ideas for new features that would create additional benefit to their organizations. In the day to day use of a CRM system, an end user might run into what might be a bug. Fortunately, the vendors of popular CRM systems have all provided platforms that allow customers to voice their opinions. Product managers now routinely take customer ideas into consideration. Here are the places that CRM customers can help to improve their own user experience. (more…)

Posted in: CRM Features

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What Online Community Resources Do CRM Vendors Offer?

CRM Vendor Customer CommunityCRM customers often have how-to questions about their CRM system. Or, they want to learn about best practices. Customers may also want to suggest new features or enhancements.

Here are some of the CRM community resources provided by four of the major CRM vendors.  Many of these sites are excellent resources not only for customers, but also for people who are researching CRM options for their organization. (more…)

Posted in: CRM Value

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CRM Industry Timeline

CRM Industry TimelineWe recently researched the history of some of the most popular players in the CRM market and have put together a CRM industry timeline.

Several of the popular CRM applications, including Salesforce, Microsoft CRM and Sugar have been offered by the same company throughout their entire life cycle. Others, including GoldMine, ACT!, Sage CRM and SalesLogix have seen multiple changes in corporate ownership due to mergers and acquisitions. (more…)

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5 Common CRM Selection Mistakes

CRM Selection MistakesIt’s time to buy a new CRM system, which means rounding up the usual suspect vendors for discussions and presentations. These vendors all have one goal — to convince you that their CRM system is the best in the world and to get you to buy from them. But how do you separate marketing and salesmanship from what will be the best solution for your company? Here are five common mistakes that companies make when selecting a CRM system. (more…)

Posted in: Buying CRM

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CRM Ease of Use vs. CRM Adoptability

CRM AdoptionOver a decade ago, when CRM was a relatively new technology, certain systems were notorious for being difficult to use — particularly for salespeople.  CRM implementations suffered from low adoption rates and many ultimately failed. This lead to a big push toward application “ease of use”. Product managers began to focus on usability as much as they focused on functionality. (more…)

Posted in: Buying CRM

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CRM Value — Why Not to Buy CRM on the Cheap

CRM ValueThere are a number of technology categories for which the highest priced solution is not necessarily the highest value solution.  This can be the case with emerging technologies in which the dominant marketer is also the early market leader.

The main components of CRM value are increased revenue from more sales and higher customer retention — and decreased costs from greater operational efficiencies. (more…)

Posted in: Buying CRM

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