Posts Tagged CRM

Integrated CRM Email Marketing Options

Email marketing continues to be an important activity for most businesses. With email marketing, businesses can attract new customers and develop new business opportunities with existing customers. Here are some email marketing solutions that are either built into CRM systems, or are applications that are compatible with CRM.

For some great tips on how to be more effective at email marketing, check out these questions and answers from HubSpot’s recent webinar, The Science of Email Marketing.

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Posted in: CRM Features

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How Much Attention Do CRM Vendors Give to CRM?

CRM Vendor Commitment to CRMMany CRM vendors also publish non-CRM products. Should you be concerned to what degree a vendor focuses on CRM compared to other product lines, or is a vendor’s overall financial commitment to CRM a more important factor? Below is some general information as to how much relative revenue each vendor obtains from its CRM applications. (more…)

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Where Can CRM Customers Tell Their Vendor What They Really Think?

CRM Customer FeedbackCRM customers often come up with ideas for new features that would create additional benefit to their organizations. In the day to day use of a CRM system, an end user might run into what might be a bug. Fortunately, the vendors of popular CRM systems have all provided platforms that allow customers to voice their opinions. Product managers now routinely take customer ideas into consideration. Here are the places that CRM customers can help to improve their own user experience. (more…)

Posted in: CRM Features

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What Online Community Resources Do CRM Vendors Offer?

CRM Vendor Customer CommunityCRM customers often have how-to questions about their CRM system. Or, they want to learn about best practices. Customers may also want to suggest new features or enhancements.

Here are some of the CRM community resources provided by four of the major CRM vendors.  Many of these sites are excellent resources not only for customers, but also for people who are researching CRM options for their organization. (more…)

Posted in: CRM Value

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CRM Industry Timeline

CRM Industry TimelineWe recently researched the history of some of the most popular players in the CRM market and have put together a CRM industry timeline.

Several of the popular CRM applications, including Salesforce, Microsoft CRM and Sugar have been offered by the same company throughout their entire life cycle. Others, including GoldMine, ACT!, Sage CRM and SalesLogix have seen multiple changes in corporate ownership due to mergers and acquisitions. (more…)

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5 Common CRM Selection Mistakes

CRM Selection MistakesIt’s time to buy a new CRM system, which means rounding up the usual suspect vendors for discussions and presentations. These vendors all have one goal — to convince you that their CRM system is the best in the world and to get you to buy from them. But how do you separate marketing and salesmanship from what will be the best solution for your company? Here are five common mistakes that companies make when selecting a CRM system. (more…)

Posted in: Buying CRM

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