Posts Tagged CRM

Does Your Business Have A CRM Escape Plan?

CRM Escape Plan StrategyPlanning for and implementing a new CRM system is a time- and labor-intensive endeavor. During the planning phase, most businesses focus on making the deployment as smooth and error-free as possible. Legacy data is prepared for migration, presentations are given, and employee training is offered. All of these preparations focus on a successful implementation of the new CRM system. Planning for success is an important part of any CRM strategy—but it’s not the only important part. (more…)

Posted in: CRM Strategy

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Are You a CRM History Pack Rat?

CRM History Pack RatWhen a company migrates from a legacy CRM system to a new system, it can be difficult for some users to let go of their old CRM history.

The same pack rat tendencies that compel some of us to keep tax returns from 1998 in our file cabinets also compel us to retain CRM history as long as possible. There’s that nagging “what if?” in the back of our minds. (more…)

Posted in: Data Migration

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Marketing Automation Software Options

Marketing Automation Software

Email marketing, blogging, landing pages, lead nurturing, and closed loop reporting are all features of marketing automation software. For many businesses, a marketing automation package is becoming a necessary, strategic component for new customer acquisition. These systems allow companies to generate most (if not all) of their lead volume and to advance new leads through the sales process. (more…)

Posted in: Marketing Automation

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Integrated CRM Email Marketing Options

Email marketing continues to be an important activity for most businesses. With email marketing, businesses can attract new customers and develop new business opportunities with existing customers. Here are some email marketing solutions that are either built into CRM systems, or are applications that are compatible with CRM.

For some great tips on how to be more effective at email marketing, check out these questions and answers from HubSpot’s recent webinar, The Science of Email Marketing.

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Posted in: CRM Features

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How Much Attention Do CRM Vendors Give to CRM?

CRM Vendor Commitment to CRMMany CRM vendors also publish non-CRM products. Should you be concerned to what degree a vendor focuses on CRM compared to other product lines, or is a vendor’s overall financial commitment to CRM a more important factor? Below is some general information as to how much relative revenue each vendor obtains from its CRM applications. (more…)

Posted in: CRM

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Where Can CRM Customers Tell Their Vendor What They Really Think?

CRM Customer FeedbackCRM customers often come up with ideas for new features that would create additional benefit to their organizations. In the day to day use of a CRM system, an end user might run into what might be a bug. Fortunately, the vendors of popular CRM systems have all provided platforms that allow customers to voice their opinions. Product managers now routinely take customer ideas into consideration. Here are the places that CRM customers can help to improve their own user experience. (more…)

Posted in: CRM Features

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What Online Community Resources Do CRM Vendors Offer?

CRM Vendor Customer CommunityCRM customers often have how-to questions about their CRM system. Or, they want to learn about best practices. Customers may also want to suggest new features or enhancements.

Here are some of the CRM community resources provided by four of the major CRM vendors.  Many of these sites are excellent resources not only for customers, but also for people who are researching CRM options for their organization. (more…)

Posted in: CRM Value

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