CRM customers often come up with ideas for new features that would create additional benefit to their organizations. In the day to day use of a CRM system, an end user might run into what might be a bug. Fortunately, the vendors of popular CRM systems have all provided platforms that allow customers to voice their opinions. Product managers now routinely take customer ideas into consideration. Here are the places that CRM customers can help to improve their own user experience.

CRM Vendor Customer Feedback Platforms

Salesforce.com – Customers with a Salesforce login can post any ideas for future products or releases on the IdeaExchange. Once a customer posts an idea, other customers can “promote” or “demote” it. Each idea will accumulates points based on its popularity, and Salesforce will label ideas as “Under Consideration,” “Coming in the Next Release,” “Partially Implemented” or “AppExchange Solutions Available,” among other labels. Idea Categories include Applications, Force.com platform, AppExchange, and Non-Product Ideas. Each of these umbrella categories has numerous subcategories.

Sage – Registered members of the Sage CRM Community can visit the Ideas Hub, where they can submit their own ideas, and vote or comment on the ideas of others. Suggestions can reference any aspect of Sage CRM, including integrations and add-ons. The most popular ideas are evaluated and considered by Sage CRM product management.

Microsoft – With a Windows Live ID, Microsoft Dynamics CRM customers can access the Microsoft Connect Feedback Center and provide feedback. Here, MS CRM can report bugs and submit suggestions. Customers can vote and comment on suggestions and view their statuses as product managers review them.

SugarCRM – Sugar customers can visit the SugarCRM Bug Tracker. Here, customers can report system bugs and request new features for Sugar. Customers can search through current bug reports and feature suggestions posted by others to ensure that you are not creating a duplicate comment. Perhaps an issue has already been resolved. If a customer does not see a similar report, they can submit their idea. Sugar customers can follow their idea’s “Status,” which changes in parallel with the review process in which Sugar product managers are engaged.

CRM and Customer Feedback

CRM customers can get more of their system by reporting issues and by making their valuable suggestions heard. CRM vendors can make enhancements to their applications based on direct, customer feedback.