An extensive, fact-based comparison between Salesforce and Microsoft Dynamics 365.

Like all databases, a CRM database has tables. Tables are the most important component of a database. Data are stored in rows within tables. In CRM systems, the Account table stores company information. The Contact

Many manufacturing companies have had thriving businesses for decades without the help of a standalone CRM (customer relationship management) system. For many manufacturers, the ERP system has served as the company’s shared repository of customer

Popular software evaluation sites include a CRM category among hundreds of other software categories. For many categories of software products, making a vendor decision purely based on ratings and reviews on software evaluation sites represents

Zoho has announced a 10 app bundle called Zoho CRM Plus. With the bundle’s capabilities and price point, should it be on your vendor shortlist?

The cost of a CRM subscription is not the only component of CRM expense. Depending on the size of an organization and the complexity of requirements, there can be at least six different levels of

A feature and functionality comparison – GoldMine versus Salesforce. Which CRM solution is better for your organization?

In the CRM purchasing process, a common sequence of events for CRM buyers is to go through vendor demos and then decide on and commit to a specific CRM vendor. After purchasing the CRM system,

Because of the high cost of most CRM software, an essential part of the evaluation and selection process is the CRM demo. If a vendor’s software doesn’t meet your organization’s needs or is under-adopted, committing

What’s the difference between single-tenant and multi-tenant CRM? Why should this difference matter to you as a CRM buyer? The difference between these two CRM architectures is tightly tied to an ongoing debate over the

As the company that has been mainly responsible for popularizing the inbound marketing category, HubSpot has eaten its own caviar in terms of generating a large blog and social media following from inbound marketing efforts.

It’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor. After a long period of courtship, followed by a quick

The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either type of system is purchased. Depending on which solutions are

It happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is the tendency of both vendors and salespeople to pitch their

According to research and advisory firm Gartner, Customer Relationship Management is a $20.6 billion industry, predicted to grow to $36 billion by 2017. Clearly, organizations are spending a great deal on CRM systems as they

At some point, the decision on whether or not to invest in a product for your business comes down to one simple question: will it be worth the return on investment? Most CRM software costs

Nonprofit organizations often have unique needs when it comes to implementing a CRM solution. While for-profit businesses are focused on engaging customers and convincing them to buy products or services, nonprofits have the task of

Not every business needs or will benefit from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much they would benefit from it or sometimes don’t know what

If you’re thinking about buying CRM, you may have run across a few vendors that offer versions of their products for free. Lots of companies buying CRM are tempted by the offer of a “free”