It happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is the tendency of both vendors and salespeople to pitch their products with buzzword-heavy lingo. When we, as buyers, get caught up in the pitch and start relying on fancy language and the occasional bit of sales hyperbole, it’s easy to get carried away and make a purchase that’s not entirely based on our needs. (more…)
Archive for Buying CRM
With many people having gone through or currently going through process of choosing a new CRM system for their enterprise, a highly competitive CRM vendor environment has emerged over the last few years.
While healthy competition ultimately benefits all organizations, an abundance of marketing messages make it more difficult for those tasked with selecting the right CRM solution for their company to achieve the optimal outcome. (more…)
According to research and advisory firm Gartner, Customer Relationship Management is a $20.6 billion industry, predicted to grow to $36 billion by 2017. Clearly, organizations are spending a great deal on CRM systems as they continue to appreciate its contributions to both customer acquisition and retention, as well as its implications in the big data movement.
Most CRM software costs money and, like anything you spend money on, you expect a positive ROI. With some business products, it can take years to start seeing that. (more…)
In order to receive a realistic estimate for CRM services and avoid cost surprises, it’s important to state your organization’s business requirements to would-be service providers in as much detail as possible. (more…)
Nonprofit organizations often have unique needs when it comes to implementing a CRM solution. While for-profit businesses are focused on engaging customers and convincing them to buy products or services, nonprofits have the task of trying to sell ideas. Whether it’s humanitarian, political, environmental, or anything in between, selling ideas is always a unique challenge (more…)
As seen on sites such as Wikipedia, Quora, Angie’s List, and so on, the crowd is now the expert. We consult Yelp reviews to help us pick a restaurant, TripAdvisor to help us book a hotel room, and Amazon reviews to help us select the right laptop or TV. It makes sense; if you have access to a group of your peers that have been there, used that, why not get a first-hand perspective from them before making a decision? (more…)
Not every business needs, or will benefit, from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much they would benefit from it, or sometimes don’t know what it is at all, and continue to miss a great opportunity (more…)
If you’re thinking about buying CRM, you may have run across a few vendors that offer versions of their products for free. Lots of companies buying CRM are tempted by the offer of a “free” system to manage their marketing and sales information. Just imagine being able to manage your contacts, catalog customer data, and track campaign goals—all without paying a dime. Sound too good to be true? (more…)
You’re sitting in your office, minding your own business—maybe putting the finishing touches on a few projects. For the moment, it seems, the world is your oyster. Then your boss stops by for a friendly chat. By the end of the conversation, you’re slightly nauseous and more than a little clammy.
The powers-that-be have decided that the business is in dire need of a CRM solution. You’ve either been nominated to lead the CRM selection committee or, and this is much more likely, you’ve been nominated to handle the CRM selection, presentations, testing, training, and deployment all by yourself. And you were having such a good day. (more…)