Archive for Buying CRM

Don’t Buy CRM Based On Buzzwords

Don't Buy CRM Based On BuzzwordsIt happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is the tendency of both vendors and salespeople to pitch their products with buzzword-heavy lingo. When we, as buyers, get caught up in the pitch and start relying on fancy language and the occasional bit of sales hyperbole, it’s easy to get carried away and make a purchase that’s not entirely based on our needs. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

How to Choose a CRM System

How to Choose a CRM SystemWith many people having gone through or currently going through process of choosing a new CRM system for their enterprise, a highly competitive CRM vendor environment has emerged over the last few years.

While healthy competition ultimately benefits all organizations, an abundance of marketing messages make it more difficult for those tasked with selecting the right CRM solution for their company to achieve the optimal outcome. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

2 Things to Consider Before Buying CRM Licenses

2 Things to Consider Before Buying CRM LicensesAccording to research and advisory firm Gartner, Customer Relationship Management is a $20.6 billion industry, predicted to grow to $36 billion by 2017. Clearly, organizations are spending a great deal on CRM systems as they continue to appreciate its contributions to both customer acquisition and retention, as well as its implications in the big data movement.

However, Gartner has also reported that, as many as 42% of CRM user licenses bought are never used (more…)

Posted in: Buying CRM

Leave a Comment (0) →

5 Ways CRM Provides ROI For Your Business

5 Ways CRM Provides ROI For Your BusinessAt some point, the decision on whether or not to invest in a product for your business comes down to one simple question: will it be worth the return on investment?

Most CRM software costs money and, like anything you spend money on, you expect a positive ROI. With some business products, it can take years to start seeing that. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

CRM Solutions For Nonprofit Organizations

CRM Solutions For Nonprofit OrganizationsNonprofit organizations often have unique needs when it comes to implementing a CRM solution. While for-profit businesses are focused on engaging customers and convincing them to buy products or services, nonprofits have the task of trying to sell ideas. Whether it’s humanitarian, political, environmental, or anything in between, selling ideas is always a unique challenge (more…)

Posted in: Buying CRM

Leave a Comment (0) →

5 Things Your Peers Can Tell You About CRM That Analysts Can’t

5 Things Your Peers Can Tell You About CRM That Analysts Can’tAs seen on sites such as Wikipedia, Quora, Angie’s List, and so on, the crowd is now the expert. We consult Yelp reviews to help us pick a restaurant, TripAdvisor to help us book a hotel room, and Amazon reviews to help us select the right laptop or TV. It makes sense; if you have access to a group of your peers that have been there, used that, why not get a first-hand perspective from them before making a decision? (more…)

Posted in: Buying CRM

Leave a Comment (0) →

Why Free CRM Isn’t Really

Why Free CRM Isn't ReallyIf you’re thinking about buying CRM, you may have run across a few vendors that offer versions of their products for free. Lots of companies buying CRM are tempted by the offer of a “free” system to manage their marketing and sales information. Just imagine being able to manage your contacts, catalog customer data, and track campaign goals—all without paying a dime. Sound too good to be true? (more…)

Posted in: Buying CRM

Leave a Comment (0) →

Are You Having A CRM Emergency?

Are You Having  A CRM Emergency?You’re sitting in your office, minding your own business—maybe putting the finishing touches on a few projects. For the moment, it seems, the world is your oyster. Then your boss stops by for a friendly chat. By the end of the conversation, you’re slightly nauseous and more than a little clammy.

The powers-that-be have decided that the business is in dire need of a CRM solution. You’ve either been nominated to lead the CRM selection committee or, and this is much more likely, you’ve been nominated to handle the CRM selection, presentations, testing, training, and deployment all by yourself. And you were having such a good day. (more…)

Posted in: Buying CRM

Leave a Comment (0) →
Page 1 of 4 1234