Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the key focuses of this increased integration is on marketing departments. Nearly every generation of CRM development now introduces expanded options for using CRM to improve and inform marketing efforts.
This is the time of year when most people’s thoughts start turning to winter holidays, frosty evenings, turkey dinners, and pumpkin pie. For those of us in the CRM business, the change of seasons turns our thoughts to the final major platform update from Salesforce. This third and final update of the year always brings exciting new features, and sets the tone for the next year.
Customers are seeking an increasing level of control over their relationships with product and service providers. When they choose to interact with a business, they frequently do so with a preconceived notion of how the relationship will be structured. (more…)
With the release of Dynamics CRM 2013 last fall, Microsoft also finally released their own dedicated mobile app to go along with it. (more…)
On Thursday, August 14th 2014, Swiftpage announced that the entirety of its Saleslogix CRM assets would be sold to Infor, a US-based enterprise software vendor. Saleslogix CRM will be renamed “Infor CRM”, and will continue to be developed under its new ownership. Infor has announced that they will retain 100 Swiftpage employees dedicated to Saleslogix development. (more…)
Often, CRM is discussed in the context of direct marketing, e-commerce, and B2B sales. In these situations, salespeople are generally at a desk or working from a mobile device with CRM data readily accessible. It’s natural to wonder how CRM can work for a retailer, when salespeople are working a sales floor and point of sale (POS) register. (more…)
To be of any use to your business, CRM data must have two key qualities: accuracy and accessibility. Without both of these qualities, whatever data you’ve collected (or think you’ve collected) won’t be as useful as you would like it to be. If you’re unable to access the data, you can’t use it. If you can’t trust the data, you shouldn’t use it.
Making sure your CRM data is accurate and accessible requires some planning on your part. (more…)