Why Two-Factor Authentication Is Important For CRM Security

Why Two-Factor Authentication Is Important For CRM SecurityAs cloud CRM becomes more popular and as businesses come to increasingly rely upon it to store vital company and customer information, the issue of security becomes more important.

Usernames and passwords have long been the preferred method of securing applications from unauthorized access. Two-factor authentication (TFA) expands on this method, and provides for exponentially stronger security (more…)

Posted in: CRM Security

Leave a Comment (0) →

The Evolution of Marketers’ Relationship to CRM

The Evolution of Marketers' Relationship to CRMFor many years, the CRM decision making process was driven by the needs of the sales and customer service departments and of management. At one point, the benefit of a CRM system to marketers was not very clear. Therefore, the marketing department had limited involvement in the CRM evaluation and selection process. (more…)

Posted in: Marketing Automation

Leave a Comment (0) →

Don’t Buy CRM Based On Buzzwords

Don't Buy CRM Based On BuzzwordsIt happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is the tendency of both vendors and salespeople to pitch their products with buzzword-heavy lingo. When we, as buyers, get caught up in the pitch and start relying on fancy language and the occasional bit of sales hyperbole, it’s easy to get carried away and make a purchase that’s not entirely based on our needs. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

The 2014 CRM Vendor Landscape

The 2014 CRM Vendor LandscapeAs Q1 2014 draws to a close, we thought it would be a good idea to revisit our 2013 CRM Vendor Landscape blog post and update it for the new year.

While other software sales remained stagnant, sales of CRM solutions drove an overall increase in enterprise software spending through 2013. That trend is expected to continue, as more companies bring CRM solutions online, or add to existing solutions. (more…)

Posted in: CRM Industry

Leave a Comment (0) →

How to Choose a CRM System

How to Choose a CRM SystemWith many people having gone through or currently going through process of choosing a new CRM system for their enterprise, a highly competitive CRM vendor environment has emerged over the last few years.

While healthy competition ultimately benefits all organizations, an abundance of marketing messages make it more difficult for those tasked with selecting the right CRM solution for their company to achieve the optimal outcome. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

The Leadership Behind CRM’s Biggest Vendors

The Leadership Behind CRM's Biggest VendorsHave you ever wondered who built the CRM software your company uses? Not the company it came from, but the actual people behind the product?

Developing today’s enterprise CRM solutions is obviously a team effort, but each one of those teams has a leader whose vision is driving the project forward (more…)

Posted in: CRM Industry

Leave a Comment (0) →

How Good Leadership Can Increase CRM User Adoption

How Good Leadership Can Increase CRM User AdoptionWhen a business makes the decision to purchase a new CRM solution, or upgrade an existing one, that decision almost always comes from executive management. It may come as the result of feedback and requests from employees, but ultimately it’s up to the company’s leadership team to take action.

Where things sometimes get snagged is what happens after that initial decision has been made. The end goal of implementing a CRM solution is (more…)

Posted in: CRM Strategy

Leave a Comment (0) →

CRM And Big Data

CRM And Big DataA recent IDG study predicts that enterprises will spend about $8M on big data in 2014, while 70% of enterprise organizations have already or are planning to deploy big data related initiatives.

The big promise of big data is a move toward data-driven decision making. By integrating big data into a CRM solution, companies can predict customer behavior, improve customer service, and calculate ROI more accurately. (more…)

Posted in: CRM Industry

Leave a Comment (0) →

Why LinkedIn Could Be The Next Big Thing In CRM

Why LinkedIn Could Be The Next Big Thing In CRMUnless you’ve been hiding under a rock for the last decade, you’ve probably heard about LinkedIn. In fact, if you’re a business professional there’s a good chance you’re already a member.

With over 277 million current members and no signs of slowing down, LinkedIn is easily the most popular business-oriented social media site on the internet. It’s become a powerful tool for managing all aspects of professional communications, and with some recent updates, is showing signs that it could well become an emerging force in customer relationship management. (more…)

Posted in: Social CRM

Leave a Comment (0) →
Page 4 of 20 «...23456...»