Using CRM And Understanding Why CRM Is Useful

Using CRM And Understanding Why CRM Is UsefulOk, so you’ve managed a successful CRM implementation, things are running smoothly, and you’re collecting a lot of new data. Thanks to a comprehensive CRM user training program, your employees understand that using CRM is to their advantage, it isn’t optional, and that any data not entered into the system “doesn’t really exist”.

So, all you have to do is sit back, and wait for the system to do its thing, right? (more…)

Posted in: CRM Training

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Friendzoned: Misunderstanding the CRM Sales Relationship

Friendzoned: Misunderstanding the CRM Sales RelationshipIt’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor.

After a long period of courtship, followed by a quick marriage (the sale), they’re often surprised to find that the CRM vendor is no longer a major part of the relationship. (more…)

Posted in: Buying CRM

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Enterprise CRM Apps for iPad Users

Enterprise CRM Apps for iPad UsersAs one of the most popular tablet computers on the market, the iPad is now nearly as common in a business setting as office chairs and coffee mugs.

Salespeople love the mobility an iPad offers, while managers and support personnel love having as many people as possible on the same device. Homogeneity makes everything from security to CRM easier to manage. (more…)

Posted in: Mobile CRM

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Salesforce and Royal Philips Harness the Cloud for Improved Healthcare

Salesforce and Royal Philips Harness the Cloud for Improved HealthcareOn Thursday, June 26th, Salesforce and Royal Philips NV announced a partnership with the goal of reducing healthcare costs while improving patient outcomes.

To do this, they’ll use internet enabled devices created by Philips to send data to the Salesforce cloud using an app created by Salesforce. The “big data” created by this venture will then be used to improve patient care. (more…)

Posted in: CRM Industry

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CRM User Adoption: Directive, Not Discretionary

CRM User Adoption: Directive, Not DiscretionarySo here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good leadership can increase user adoption, but a recent discussion we had with a prospect having difficulty getting his sales team to adopt the company CRM solution highlights another side of the issue. (more…)

Posted in: CRM Strategy

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Marketing Automation And User Satisfaction

Marketing Automation And User SatisfactionEnterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create, manage, and evaluate content delivery, a comprehensive marketing automation solution is becoming as crucial a business tool as CRM. (more…)

Posted in: Marketing Automation

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10 Ways To Be Terrible At Sales

10 Ways To Be Terrible At SalesWhile CRM software is increasingly becoming a tool used by a wider variety of people in a business, it’s still most closely associated with being a tool for sales professionals. It provides good salespeople with the information and functionality they need to become great salespeople.

If there are problems with your sales methods, no software can make you an overnight success (more…)

Posted in: CRM

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The Pros And Cons Of Open-Source CRM

The Pros And Cons Of Open-Source CRMOpen-source is a software development philosophy in which source code is made freely and openly available to the general public. Any interested party can download the code, modify it to their heart’s content, use it how they see fit and, if they wish, distribute their modified version for others to use. (more…)

Posted in: CRM Value

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