When it comes to customer service and support, CRM systems are an effective tool to keep businesses organized and their customers happy. Nowadays, businesses can engage with their customers anywhere, anytime, and from any device — instead of just making them wait “on hold” over the phone. (more…)
“You can lead a horse to water, but you can’t make it drink”. As it goes with horses, so it often seems to go with CRM systems. A common challenge we hear from clients and prospects is finding ways to maximize CRM user adoption. (more…)
With the huge variety of business software available, it’s easy to understand a certain level of confusion. There are many categories of software solutions, with a lot of overlap between categories. Figuring out which category of solution a business needs, let alone what specific software, can be exceedingly difficult (more…)
In sales, as in life, there are a few truisms that everyone should try to live by. One of these is: there’s a time to talk, and there’s a time to listen. Often, salespeople find themselves carrying the conversation. (more…)
Salesforce and Microsoft Dynamics CRM both consistently rank in the top five most popular CRM products. Part of the secret of their success is that each provides a robust marketplace for third-party applications. (more…)
People don’t like change. Once they’ve been doing something one way, it can be incredibly difficult to get them to accept a better way of doing the same thing. Even if it’s obvious that the new way is better, they can still cling to “their” way of doing things. (more…)
As standalone software, CRM has a lot to offer. It can manage and track customer interactions, standardize customer service experiences, and simplify the sharing of data across all departments. These are just a few of the things that CRM does, and does well.
However, like any software, CRM wasn’t designed, or intended, to do everything. (more…)