Salesforce and Royal Philips Harness the Cloud for Improved Healthcare

Salesforce and Royal Philips Harness the Cloud for Improved HealthcareOn Thursday, June 26th, Salesforce and Royal Philips NV announced a partnership with the goal of reducing healthcare costs while improving patient outcomes.

To do this, they’ll use internet enabled devices created by Philips to send data to the Salesforce cloud using an app created by Salesforce. The “big data” created by this venture will then be used to improve patient care. (more…)

Posted in: CRM Industry

Leave a Comment (0) →

CRM User Adoption: Directive, Not Discretionary

CRM User Adoption: Directive, Not DiscretionarySo here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good leadership can increase user adoption, but a recent discussion we had with a prospect having difficulty getting his sales team to adopt the company CRM solution highlights another side of the issue. (more…)

Posted in: CRM Strategy

Leave a Comment (0) →

Marketing Automation And User Satisfaction

Marketing Automation And User SatisfactionEnterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create, manage, and evaluate content delivery, a comprehensive marketing automation solution is becoming as crucial a business tool as CRM. (more…)

Posted in: Marketing Automation

Leave a Comment (0) →

10 Ways To Be Terrible At Sales

10 Ways To Be Terrible At SalesWhile CRM software is increasingly becoming a tool used by a wider variety of people in a business, it’s still most closely associated with being a tool for sales professionals. It provides good salespeople with the information and functionality they need to become great salespeople.

If there are problems with your sales methods, no software can make you an overnight success (more…)

Posted in: CRM

Leave a Comment (0) →

The Pros And Cons Of Open-Source CRM

The Pros And Cons Of Open-Source CRMOpen-source is a software development philosophy in which source code is made freely and openly available to the general public. Any interested party can download the code, modify it to their heart’s content, use it how they see fit and, if they wish, distribute their modified version for others to use. (more…)

Posted in: CRM Value

Leave a Comment (0) →

The Struggle Of Small Businesses With Sophisticated CRM Needs

The Struggle Of Small Businesses With Sophisticated CRM NeedsLast week I had a call with a gentleman who was having a problem that we encounter fairly regularly here: a small business with a small budget that needs enterprise-level CRM.

After speaking with him for about half an hour, I realized that it might be a good subject for discussion here in the hope that others with the same problem might find some guidance. (more…)

Posted in: Buying CRM

Leave a Comment (0) →

CRM And Quickbooks Integration

CRM And QuickBooks IntegrationFor two decades, QuickBooks has been the dominant accounting software for small and mid-size businesses. Since it requires no formal accounting training to use, and offers numerous industry specific versions, its popularity is no surprise. Within the small business accounting market, QuickBooks captures nearly ninety percent. (more…)

Posted in: CRM Integration

Leave a Comment (0) →
Page 4 of 22 «...23456...»