How CRM Can Help You Fight Zombies

How CRM Can Help You Fight ZombiesSuddenly, and without any prior warning, you’re under attack.

The assailant is a hulking decayed horror that has a singular focus: to devour you as quickly as possible and move on to the next victim. There’s nowhere to run, nowhere to hide, and you are all alone.

Faced with your final moments, you dig deep down inside yourself to find a way out of this horrible nightmare. (more…)

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How Does Facebook Fit In CRM?

How Does Facebook Fit In CRM?On the surface, Facebook & CRM are aimed at opposite groups: people connecting with friends vs. salespeople managing opportunities. However, CRM is built on the premise that the more data you have about your customers, the better your relationship management will be.

And when it comes to collecting data about people, Facebook is in a league of its own. (more…)

Posted in: CRM Features

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3 Things That Stall The CRM Buying Process

3 Things That Stall The CRM Buying ProcessBuying CRM is a lot like getting married. That may not be the analogy that comes to mind to most people who are in the planning or evaluation phase of the CRM buying process, but allow me to explain.

Like getting married, when businesses buy a CRM solution their intention is to only do it once. But sometimes, just like a couple that’s been engaged for a few years but still hasn’t set a date, the CRM buying process gets stalled out. (more…)

Posted in: Buying CRM

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7 CRM Solutions You May Never Have Heard Of

7 CRM Solutions You May Never Have Heard OfThere’s little question that most, if not all, businesses and organizations could benefit from some type of CRM system. There are so many benefits to CRM that the question is no longer “do I need CRM,” but “which CRM is right for me?”

For obvious reasons, we spend a lot of time covering enterprise CRM vendors–but what if you don’t want or need enterprise-class CRM? (more…)

Posted in: CRM Providers

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When Do You Need CRM And Marketing Automation Software?

When Do You Need CRM And Marketing Automation Software?The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either type of system is purchased.

Depending on which solutions are chosen, integrating CRM and a marketing automation platform can present a fresh set of challenges, and so it’s a good idea to clearly understand the purpose of each one individually, and the goal of having the two systems working together. (more…)

Posted in: Buying CRM

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Enterprise CRM And User Satisfaction

Enterprise CRM And User SatisfactionHaving CRM, using CRM, and being happy with CRM are all very different, yet related, topics. One of the hardest aspects of a CRM system to quantify is user happiness–how do you measure satisfaction? You could rely solely on internet reviews, but there’s a lot of marketing spin out there. Those reviews may not give you an accurate picture of what “Bob in sales” really thinks of the system. (more…)

Posted in: Buying CRM

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Using Google Apps for Work with Enterprise CRM

Using Google Apps with Enterprise CRMWhen it comes to convenience and flexibility, especially for a mobile sales force, it’s hard to beat web applications. And when it comes to web applications, it’s difficult to ignore Google App’s growing presence in the enterprise application space.

Google’s suite of web-based products allows for an unprecedented level of coordination and collaboration on a wide variety of projects, and is a natural fit for cloud-based CRM solutions. (more…)

Posted in: CRM Integration

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The Difference Between B2B and B2C Customer Service

The Difference Between B2B and B2C Customer ServiceWhether your business is focused on B2B, B2C, or a combination of the two, it’s important to understand some of the key differences between them.

While both groups have the same basic goal — to purchase a product — they typically have very different needs and motivations. These differences should be used to inform your customer service approach toward each segment. (more…)

Posted in: CRM Strategy

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3 Examples Of Workflow In CRM

3 Examples Of Workflow In CRMYour enterprise CRM system has a lot of features designed to streamline your business processes — some of which you may not have explored yet. Workflow automation is one of the more popular features, as it eliminates the need to perform a lot of tasks manually. Within a simple user interface you can easily set up rules to automate many of your day-to-day tasks. (more…)

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